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荷兰留学生课程作业 competitive Marketing Strategy As(9)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
companiesin volvedin home-building. The Europeanc onstructiona nd engineeringin dustryw as valueda t $611 .9bni n 2006, havingg rownb y 3.1%t n the previoustw elvem onths.M arketf orecastsin dicatet h

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companiesin volvedin home-building.
The Europeanc onstructiona nd engineeringin dustryw as valueda t $611 .9bni n 2006,
havingg rownb y 3.1%t n the previoustw elvem onths.M arketf orecastsin dicatet hat its
value is fikely to increase by 18.9% to a total of $727.6bn, by 2011. This equates to a
compounda nnualg rowthr ate of 3.5o/oT.h e rate of groMh is forecastt o increasey ear on
year during this period (see Appendix Five)
The Asia-Pacific(A ustraliaC, hina,J apan,l ndia,S ingaporeS, outhK oreaa nd Taiwan)
constructiona nd engineeringin dustryw as valueda t $595.6bni n 2006,h avingg rownb y
3.1% in the previous twelve months. Market forecasts indicate that its value is likely to
increase by 29.6% to a total of $772.0bn by 2011. This equates to a compound annual
growth rate of 5.3%. The rate of growth is forecast to increase year on year, until 2010,
with a slight fall in the rate of growth in 2011 (see Appendix Six).
The globalc onstructiona nd engineeringin dustryw as valueda t $1,860.8bnin 2006,
havingg rown by 5.8o/oin the previoust welvem onths.M arketf orecastsi ndicatet hat its
vafu e is likelyt o increaseb y 28.8o/oto, a total of $2,395.9bnb y 2011.T his equatest o a
compound annual growth rate of 5.2%. The rate of groMh is forecast to decline year on
year during this period (see Appendix Seven).
Page 15
Speedy Hire Plc
Background
SpeedyH ire Plc was formedi n 1977f rom humbleb eginningsin Wallgate,W igan
(Lancashirew) ith one depot.l t is nowt he UK'sn umbero ne companyf or toola nd
equipmenth ire and is listedo n the StockE xchange.l t providesh ire servicest o
contractorsb, uilders,i ndustry,u tilitiesa nd the publics ectorf rom over 350 depots
throughoutth e UK and recentlya lsot he Republico f lreland.lt is the onlyt ool hire
companyt o be placedi n the FTSE2 50 (the 101stt o 350thl argestc ompaniesli stedo n
the LondonS tock Exchange)w, hichi n itselfi s a remarkablea chievemenitn an industry
that is largelyf ragmenteda nd diversei n nature.A ppendixE ightp rovidesa summaryo f
Speedy Hire's history.
Structure
SpeedyH ire is predominantlay business{o-businescso mpanys tructuredt o servicet he
UK hirem arkett hrought wo operatingd ivisions:
. Tool Hire, and
. EquipmenHt i re.
The Tool Hire Divisiono peratest hroughf ive regionalc ompaniesa nd has a total of 235
depots.l t offersa n extensiver angeo f light,m odernh iret ools includinga ccesst owers,
podiums teps,v ibration-reduceddri llsa nd breakersw, oodworkingto ols,h eaters,l ighting,
smallg eneratorsw, eldersa nd plumbinge quipmentI.n 2007,t hisa specto f the business
accounted for 52% of total revenue, 41% of total assets and 33% of total capital
expenditure.
The EquipmentH ire Divisionc omprisesf ive businessesth at operaten ationallyth rough
126 depots.l t suppliess pecialispt roductst o identifiedm arketst hroughi ts dedicated


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