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荷兰留学生课程作业 competitive Marketing Strategy As(11)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
registersg rowtho f about3 % per annum. 'One Speedy' Initiative As the rangeo f activitiesa nd geographicasl preadh ave increased,s o too has the diversity of Speedy Hire's customers and the markets w

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registersg rowtho f about3 % per annum.
'One Speedy' Initiative
As the rangeo f activitiesa nd geographicasl preadh ave increased,s o too has the
diversity of Speedy Hire's customers and the markets which the company serves. This
has led to a graduacl onsolidatioonf the brand.
The companyi s continuingto aligni tst oola nd equipmenbt usinesseso ntoa singlel T
platform.T he 'One Speedy'i nitiativeis designedt o make it easierf or customerst o deal
with the company,b y providinga singlem anagedp rocessf or purchasingfr om two or
morep roducta reas.T he aim is that 'One Speedy'willr aisec ustomera warenessa bout
the full productr angea nd providea greaterc onsistencyin service,a longw ith an
increaseda bilityt o cross-sellT. his will ultimatelye nablet he companyt o serve its
customeri n an integratedo, ne-stop,f unctionallye fficienwt ay.
Summary of Financial Performance
SpeedyH ire has delivereda strongp erformanceo ver the lastt hree years,w ith both
divisionsa chievingr ecordr evenuea nd operatingp rofits.T hese resultsr eflectt he benefit
of organicg rowth,a cquisitionsa nd start-upb usinessesw, hich collectivelyre sultedi n a
further increase in market share for the Group.
Tabf e 3: Speedy Hire Plc: Financial Performance (fm and number), 2005 - 2007
2005 2006 2007
335.5
31 9
Turnover (€m) 206.5 254.3
% change yearon-
year 23.1
Pre-tax profit (tm) 24.5 30.7 36.4
% change yearon-
vear 25.3 18.6
Number of
emplovees 2,619 2,932 3,573
Notet.h e% changefi guresa reb asedo nt hec ompanye'sx acttu rnovearn dp re-tapx rofifti gures,
rathetrh ant her oundefdig ures hownin t hist able.
Source: Key Note Ltd,2007
The mainf inanciapl erformancien dicatorfso r2 007c anb e summariseads follows:
totalr evenuesin creasebdy 31.9%t o a recordf3 35.5m( 2006t:2 54.3m)
like-for-fiktoeo lh irer evenuesg rewb y 7.3o/oin, linew itht he company'fsi ve-year
average
equipmenhti rer evenuegsr ewb y 5a.5%t,o f 166.6m(2 006t:1 07.8m)
equipmenhti reu tilisatiorna tesr emainedre asonablsyt ablea t675% (2006:7 }Yo)
operatingp rofitsb eforea mortisatiorno seb y 31. 2o/loo a recordf 50.0m( 2006:
f 38.1m)
margins(p re-amortisatiorenm) aineds tronga nds tablea t 14.9oh(2 006:1 5.}Yo)
Page 18
. returno n capitalr emained( ROC)s teadya t 16 9'1,b y 31 March2 007( 2006
17.5%)
. profitb eforet ax grewb y 18.6%t o t36.4m (2006.f 30.7m)a fterc hargingn et
financiael xpenseso f f9.5m (2006:t 5.9m) The effectiveta x ratei s 26.9%(,2 006
27.5%).
Financiasl tatementsfo r SpeedyH irea re includedin AppendixT welve.
Operational Highlights
Withini ts AnnualR eportf or 2007,S peedyH ire identifiedit s operationapl erfornrance
highlightsa s follows:
. or'g?nicg rowthf or the companyo utperformedth e UK hire marketg rowthr ate by


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