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荷兰留学生课程作业 competitive Marketing Strategy As(43)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
April 1982 . John Brown purchases Speedy Fixings Power Tools Ltd. In addition to the fixing business, it operated3 hire outletsi n Prescot,M anchestera nd Llandudno.T he depot network started to grow.

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April 1982
. John Brown purchases Speedy Fixings Power Tools Ltd. In addition to the fixing business,
it operated3 hire outletsi n Prescot,M anchestera nd Llandudno.T he depot network
started to grow. lt was here he adopted the Speedy name
April 1977
. John Brown became Managing Director of Livesey Hire in \Mgan, later to become Speedy
Hire Plc. The Speedy vision begins with one depot in Wallgate, \y'Vigan.
Source: Speedy Hire.
Page 57
Appendix Nine - Mergers and Acquisitions
Acquisition 1
LCH Generators Limited (LCH)
Cost f 55m, Depots 6, Employees 190
Gompletion date 15 May 2006
LCH is a leading provider of temporary power for hire in the UK. lt has a proven track
recordo f growth,d rivenb y a combinationo f customerf ocus,c ommitment o service,f leet
investmenta, skilledw orkforcea nd a highlym otivatedm anagement eam. lt operatesa
nationaln etworko f sites,a nd providess ervicest o the off-shorem arket.
Followingth e acquisitionth, reed istinctb usinessu nitsh aveb eenc reatedw ithint he
Speedy Power company:
. Speedy Generators;
. SpeedyC ompressorsa; nd
. Speedy Pumps.
The acquisitionh as acceleratedth e developmenot f Speedy'se xistingp owerg eneration
business,p rovidingo ver 4,000 generatorsa vailablef or hire to servicec onstructiona nd
industriacl ustomersI.n additiont o the existingh ires ervicesin comes tream,t he
acquisitionb ringsa new lineo f revenuei n the form of fuel managements ervices.
LCHw as an already-expandinbgu sinessa, nd SpeedyH ireh as continuedth isg rowth
strategyp osta cquisitionT. he operationailn tegrationp rocessi s now completew ith a
smalln umbero f overlappingd epotsh avingb eenc onsolidatedin tot he company's
national Power network. Speedy Hire has also retained almost all of LCH's highly skilled
workforce,a numbero f whom have chosent o participatein the company'sS AYE
shareholdesr cheme.
Acquisition 2
Lifting Gear Hire Limited (Lifting Gear)
Gost L14m, Depots 34, Employees 340
Completion date 30 October 2006
LiftingG ear Hire is the UK's leadingi ndependenht irero f liftinge quipmentt o the onshore
marketa nd providero f associateds ervices,i ncludingt he repair,m aintenance,
testinga nd inspectiono f liftinge quipment.l t enjoysa strongb rand presencei n the
industriasl ervicesa nd manufacturings ectors.
' LiftingG ear'so perationsa nd customerb ase are highlyc omplementaryto SpeedyH ire's
existings pecialistli ftingb usiness.T he companyh opest hat the integrationw ill delivera n
unrivallede quipmenta nd serviceso ffert o customersa crossa spectrumo f industries,
productr equirementsa nd geographicallo cations.lt also adds new revenues treamst o
the businesso fferi n the form of testinga nd calibrations ervices.
The integrationp rocessw as startedi mmediatelya ftera cquisitiona, nd continuesa pace.


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