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荷兰留学生课程作业 competitive Marketing Strategy As(10)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
national network of depots. Key markets include lifting and material handling, power generation,c ompresseda ir, lightingt owers,p ortablea ccommodations, urveying instrumentsa nd pumpinge quipment.I

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national network of depots. Key markets include lifting and material handling, power
generation,c ompresseda ir, lightingt owers,p ortablea ccommodations, urveying
instrumentsa nd pumpinge quipment.I n 2007, this aspecto f the businessa ccountedf or
48% of total revenue, 59% of total assets and 61% of total capital expenditure.
Speedy Hire has grownr apidlyt hroughb oth organicg roMh and acquisitionsm, akingi t
the premierp layeri n the difficult ool hire market.T wo importanta cquisitionsw ere
announcedi n the equipmendt ivisionL: CH GeneratorsL imited( LCH)i n May 2006,a nd
Lifting Gear Hire Limited in October 2006 (see Appendix Nine, Mergers and Acquisitions).
AppendixT en, The Officeo f FairT radingR eport,p rovidesb ackgroundi nformationo n the
acquisitiono f the tool hired ivisiono f HewdenS tuartP lc in August 2007 by SpeedyH ire.
All of these acquisitionsh ave contributeds ignificantlyto the rapidg roMh of Speedy
Hire'sb usiness.T he structureo f SpeedyH ire is shown in Diagram6 .
Page 16
Diagram 6: Structure of Speedy Hire
:1 r
d
i{i ::
9..,."" ...*_.* ! : . 1 : . . . . . " 1 : r . - . *
I:'ii.:r,:*.i.i'l1.''i itc,' t]iI t,:rI i
i-li i.;* ttLl lrl r-:,.rltli ,.t
SourceS: peedyH ire
Values
SpeedyH ireh asp ublishead statemenot f itsc orporatvea luesT hesea re:
. lntegrityT:o be opena ndh onesitn allo urd ealingsa,n dd elivevr aluet o our
stakeholdetrhsr oughh ighe thicasl tandards
. SafetyT. o be committetdo promotinga safea ndh ealthyc ulturefo ro ur
customeras nde mployees
. SocraI r esponsibilitTyo. be mindfuol f the communitieisn whichw e operatea nd
ouri mpacot n thee nvironment
. Reputation:Tboe committetdo maintaininagn db uildingu pono urr eputatioann d
brand
. PeoPleT: o endeavoutro employt he bests taff,e ncouragaen d supporth eir
developmenatn dr ewardw ellf or successa ndl oyaltyth roughw, herevepr ossible,
a structureo f devolvedre sponsibility
. CommitmenTt.o workh ardt o maintaino ur' cand o' culturew, hichi s oneo f the
fundamentarel asonsfo ro urs uccess.
Market
Oneo f the company'gs reatesst trengthsa ppearsto be itsa bilityto closelym onitor
marketc hangesa ndf lexiblya pplyr esourcesin responseto regionavl ariationsin
economica ctivityT. hes trengtho f the nationanl etworkm eanst hatt he companyc an
mover esourcesb etweenr egionst,o targeta reaso f strongd emand.lt is difficulto
estimateth e sizeo f them arkefto rt oolh ire;h owevers, omea nalysisb y SpeedyH ire
indicatesth att het otalm arkest izem ayb e overf 3bn, witht het en majorp layers
commandinagr ounda f 1. 6bns hareo f the marke(t seeA ppendiEx leven).
*s*
,t
i.
ii
!XF.
Page'17
The company'sa nnualt urnoveri s now in the regiono f f340m and is expectedt o be
around f440m nexty ear. lt experienced2 8% growthi n an industryt hat generally


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