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荷兰留学生课程作业 competitive Marketing Strategy As(21)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
suppliers and to invest more in its business, products and people. The company is confidento f its abilityt o achieveg roMh, successa nd sustainablep rofitability. Page 28 Bibliography Key Note (2007\

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suppliers and to invest more in its business, products and people. The company is
confidento f its abilityt o achieveg roMh, successa nd sustainablep rofitability.
Page 28
Bibliography
Key Note (2007\ Plant and Tool Hire market analysis. Hampton, Key Note
Publications.
Datamonito(r2 007)C onstructiona nd EngineeringE urope: industry profiles.L ondon,
Datamonitor.
MBD (2008)U K plant and tool hire marketd evelopment.M anchesterM, arket&
BusinessD evelopment.
Anon (2007) Speedy Hire Plc: annual report and accounts.
StrattonC, . (2007)S ustainedm omentum. /n Anon QAAT)S peedy Hire Plc: annual
report and accounts.
StrattonC, . (2007)T ool hire outperformst he UK economy.ln Anon (2007)S peedy
Hire Plc: annual report and accounts.
Page 29
Appendix One - The UK Plant & Tool Hire Market Development 2008
1. By 2012,t he UK planta nd toolh irem arketi s anticipatedto reacht 5,861 million( at
2007 prices),e quivalento a realt erm increaseo f 17o/oco mparedw ith 2007. Demand
in the planta nd tool hire marketi s expectedt o continuet o be drivenb y a positive
developmenitn the constructionm arket,a lthoughs ome strongr egionalf luctuations
are anticipatedF. or example,i n the SouthE astd emandf or planta nd tool hire is
anticipatedto be boostedb y constructiona ctivitya ssociatedw ith the 2012 London
Olympics.
2. The plant hire sector is expected to account for an increased 82% of the total plant
and tool hire marketi n the UK by 2012.S alesa re projectedt o increasey ear on year
with annualg rowthr ateso scillatingb etween3% and 5o/oin realt erms.B y 2012,s ales
are anticipatedto reach t4,832 million( at2007 prices).
3. Unliket he planth ires ector,w hichi s almoste xclusivelyd ependenot n civil
engineeringa nd constructioonu tput,d emandf or tool hirei s also influencedb y DIY
activity,l evelso f housem ovinga ctivitya nd consumerc onfidenceA. s such Market
and BusinessD evelopmen(tM BD) projectm oderatei ncreasesi n both 2008 and
2009.O veralla realt erm increaseo f 6% is anticipatedta kings alest o f 1, 010m illion
in 2012 (at2007 prices).
4. Strongg rowthi n both sectorsi s projectedt o reflectt he increasedi nvestmentin
infrastructuraen d the government'as im of buildingm oreh ouses,e speciallyin the
South East.C onstructionp rojectsr elatedt o the OlympicG ames are also anticipated
to further growth in both sectors.
5. The planth irei ndustryis directlyd ependenot n the activityle velsi n the UK building
and constructions ector.T herefore,t he reducedc yclicalityo f the constructions ector
is makingi t easierf or planth ire companiest o anticipatea nd facilitated emandf or this
buildings ector.M BD believet hatt his is an opportunitfyo r planth irec ompaniesto
considerd iversificationin toa reas such as car hire.
6. Due to the oftenl argen umbero f planta nd toolsa vailablein planth ireo utlets,t he


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