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荷兰留学生课程作业 competitive Marketing Strategy As(20)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
response. Health and Safety Speedy Hire hopes that its stance in areas such as health and safety has had a small impacto n the recentlyr eleasedh ealtha nd safetys tatisticss howinga drop from 33% to

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response.
Health and Safety
Speedy Hire hopes that its stance in areas such as health and safety has had a small
impacto n the recentlyr eleasedh ealtha nd safetys tatisticss howinga drop from 33% to
12% of falls from heightc ausingf atalitiesa nd injuries.'S afetyf rom the Ground Up' has
helped Speedy Hiret o stando ut from its competitorsa nd the companyi s now perceived
as having healtha nd safetya t the core of its activitiesW. atht he companye mphasising
best practicei n the workplace,i t appearst hat customersh ave chosent o use Speedy
Hire as the preferred supplier for their tool and equipment supplies, as they feel that the
newest products olutionsw ill be availablet o supportt he adviceo ffered.
Speedy Hire's success has spurred on other companies within the hire industry to
respond by developings imilarh ealtha nd safetyc ampaigns,b ut Speedy Hire is regarded
as the leader and has first mover advantage. However, the company is continuing its
effortsa nd is constantlyw orkingw ith supplierst o offert he very latestp roductsa nd
solutions.T his often meanst hat contractorsl ookt o SpeedyH ire first beforet he other
players in the sector.
Page 27
Qualitative Measures
Customerf eedbacki ndicatesth at the companyh as achievedm any of its primary
objectives.
"Their developmenti nto one of the leading hirersi n the UK has been achievedb y their
investmente, nthusiasma nd customerf ocusedc ulture."R obertB otright,R egionalS upply
ManagerA, MEC.
"We are attractedt o Speedy'sw illingnessf o discussh ow they might innovatet heir
processest o help meet our needsa nd fhoseo f our client."C hris Dyson,S upplyC hain
DirectorC, arillonR egionaBl uilding.
"Speedy encompasses the very besf of industry initiatives, providing us with added value
and continuousim provemenat t an energeticp ace."G rahamE dgell,G roup Procurement
ManagerM, organS indal l .
Summary
SpeedyH ire'ss uccessfubl usinessa nd marketings trategiesh ave ensuredt hat it is well
positionedt o grow its shareo f the UK hire market.T he companyi s quoteda s sayingt hat
its principalm arketsr emains tronga nd the mid-termo utlooko f their businessesis
positive.
The organisation's uccessi s largelya ttributedto stayingc loset o its customersa nd
understandingth eir needs.M any of SpeedyH ire'sc ustomersr egardi ts branda nd its
proactive approach to health and safety as the gold standard in the tool and equipment
hire business.
There are stillo pportunitiesfo r groMh and expansion,b oth geographicallya nd in the
rangeo f productsa nd serviceso ffered.A s the leadingc onsolidatoor f the UK market,
SpeedyH ire is mindfulo f new and profitablem arketo pportunitiesa s they emerge.
Speedy Hire is keent o developm ore long-termr elationshipws ith its customersa nd


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