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Speedy Hire Plc Background Structure Values Market One Speedy Initiative Summary of Financial Performance OperationaHl ighlights . Tool Hire Division Performance . EquipmentH ireD ivisionP erformance Speedy Hire's Strategy CompanyD evelopmentth roughM arketing ldentificationo f Target Groups lntegratedM arketingC ampaign Innovationa nd Creativity Measuring Performance QualitativeM easures Summary Bibliography Appendices 6 6 B B 13 14 15 Page 16 16 17 17 1B 1B 19 19 20 21 22 23 24 26 27 28 28 29 TheU K Plant& ToolH ireM arketD evelopmen2t0 08 ToolH ireO utperformtsh e UK Economy Contributioonf Constructiotno wardsG DP( World) Contributioonf Constructiotno wardsG DP( Europe) MarkeVt alueF orecas-t European MarkeVt alueF orecas-t Asia-Pacific MarkeVt alueF orecas-t Global SpeedyH ireC ompanyH istory Mergersa ndA cquisitions Officeo f FairT radingR eport SpeedyH ireM arketR epor|2007S. ustaineMd omentum FinanciaSl tatementfso r SpeedyH ire 30 37 46 47 48 49 50 51 58 59 63 69 Page 5 Introdu ction UK Hire Market The UK marketf or planta nd tool hirei n the constructiosne ctori ncludest he supplyf or hire of: . fi'r?chinerya nd plant with operators . rTr?chinerayn d plantw ithouto perators . handt oolsa nd specialisitm plementation . scoffoldinga nd accesst owersa nd mobileu nits . temporarya ccommodationa, nd powera nd climate-controel quipment. Merging of Distinctions A distinctionis oftenm adeb etween' planth ire'a nd 'toolh ire'.P lanth irei s associated with long-termh irec ontractsa nd includest he rentalo f capitali tems of specialistp lant and equipmen(te g. high-valuec apitale quipments, ucha s cranes),p articularlfyo r the constructionm arket.I n the UK, B0% of largec onstructionp lanti s purchasedb y the hire industryT. ypicalp urchasesin cludee arthmovinge quipmenot r liftingg ear,i ncludingto wer cranesa nd plantu sed in the developmenat nd generalm aintenanceo f the transport infrastructureT.h e rentala greementm ay includet he use of a certifieda nd trained operatorq, ualifiedto uset he equipment. Tool hire (marketf or hiringo f equipment)c, overst he rentalo f smalleri temso f planta nd hand tools, often used by small builders and the general public. The focus tends to be short-termh ire.T ypicalc ustomersa re ofteni nvolvedi n residentiahl ousinga nd individual maintenancec ontracts.C ustomersi n the tool hires ectorh ave very differentn eedsf rom hirers of large items of plant. |
