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荷兰留学生课程作业 competitive Marketing Strategy As(52)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
Page 67 ablet o meett hree-quarterosf peakd emandb y 2015u nlessm orew as done to encouraget he buildingo f new powers tationsa nd to extendt he life of existingo nes. Environmentails suesa re likelyt

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Page 67
ablet o meett hree-quarterosf peakd emandb y 2015u nlessm orew as done to
encouraget he buildingo f new powers tationsa nd to extendt he life of existingo nes.
Environmentails suesa re likelyt o increasinglys et the agendaf or the whole construction
industry- worldwidet,h e sectori s estimatedt o be responsiblefo r over half COz
emissionsT. hisy earh ass eent he launcho f the UK GreenB uildingC ouncil;it s founding
membersa re 36 companiesw ith wide-rangingin terestsin constructionT. hey include
BritishL and,H anson,S ir RobertM "Alpinea nd WillmottD ixon.T he Councila imst o
achievea sustainableb uilte nvironmenbt y unitingt he fragmentedin dustryt hrough' a set
of core goals'.
Hirec ompaniesa re takingo n boarde nvironmentacl oncerns.H ewdenh as beguni ts
'GreenB oots'campaignto raisea warenessw ithint he constructionin dustryt hrougha
serieso f initiativesa t nationala nd regionall evel.S peedy'sl atest'green'i nitiativeis the
addition of electric vehicles to its delivery fleet - these are totally silent and emit no COz,
Speedy is the first tool and equipment hirer to make use of electric vehicles for its
deliveries.f t is indicativeo f Speedy'sa bilityt o innovatet hat the companyw as involvedi n
the design processf or the vehiclesd evelopedb y Modec.I nitiallyth e companyh as
ordered four vehicles for use in London but more will be ordered if they prove a success.
Beforet his latestp urchase,S peedyh ad achieveda 14% reductioni n vehicleC Oz
emissions over the past five years.
Overallp rospectsf or the UK hire sectora ppearw ell set in the shorta nd mediumt erm.
Speedy is showing that it is not content to merely follow a fair wind; it continues to open
up new channelsw ith its move into lreland,t he reorganisatioann d expansiono f its power
operationsa nd initiativesli ket he developmenot f the electricd eliveryv ehiclesa nd the
silicad ust campaign.W ith its strategyo f not merelyr eactingt o marketc onditionsb ut
helpingt o shapet he marketi tself,S peedyl ookss et to continuet o be a pacesetterin the
hire industry.
Catherine Stratton
Source: Speedy Hire.
Page 68
AppendixT welve- FinancialS tatementsf or SpeedyH i re
Financiahl ighl ights
Reven ue +32o/o
EBITDA +30%
Operating profit +31%
Revenue (€m)
00 :J
7o Turnover
29.9% 30
Oporatlng profit
pro-amortisatlon (fm)
Earnlngs por sharo
pre-amortisatlon penco
nI l . , l il
:o* ffi
350
300
250
200
150
100
50
0
tffil
H F1r ffi
18 0%
16 0,%
14 0,)6
12 0"1,
10 0,)6
8 0 %
6 09{,
4 0 %
20%
0 0 %
?2.O%
20 0%
1 8 0 % :
160% r
14.0% '
120% ,
'10
0%


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