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rangeo f products,i ndicatest hat the parties's hareo f supplyo n this narrowers cope is almost3 0 per cent (incremen1t 0 per cent). 17. The partiesi dentifieda smalln umbero f locala reasw here post-mergert herew ould be limitedn umberso f competitorsp resent.H owever,i n each localityt herew ould remaina t leastt hreeo thert oola nd equipmenth irec ompaniesN o thirdp arty raiseda ny type of concernsi n relationt o competitiona t a locall evel lnVfn ResearchL td- 'ToolH ireS pecialistMs arke-t UK2 006';J une2 006. In otherw ords,it excludesc ompaniews hicha ren otp redominantalyc tivein toolh ire,s ucha s constructiocno mpanieasn dp lanth irec ompaniesa,s wella s smalletro olh ireo peratorisn cluding buildersm' erchants. Non-Coordi nated Effects 18. SpeedyH irea nd HewdenH ireC entresa re two of the largestn ationatl ool hire operators, and they both compete for national contracts with major customers. However,a ftert he mergert herew ill remaina numbero f others ignificannt ational players,in cludingto ol hires pecialistsc,o mbinedt oola nd planth ireo peratorsa, nd buildersm' erchantsb usinesses. 19. The AMA reporti ndicatest hat the industryi s facingi ncreasingc ompetitionf rom the builders'm erchants ector,a nd notest he significantp otentialf or expansionu sing existingm erchantd istributions tructuresA. lso, accordingt o the AMA report,t he tool hire sectorh as been growing,w ith the majorc ompaniese xpandingo rganicallya s well as by acquisition. 20. In relationt o competitiona t a locall evel,t hird partiess ubmittedt hat small playersa re able to provideg enuinec ompetitionto individuaol utletso peratedb y the national multiples. Barriers to Entry 21. Third partiesc onflrmt he parties's ubmissiont hat barrierst o entry are not significant. This is true in particularf or localh ireo perationsw, hile entry on a nationalb asis would naturallyr equirem ores ubstantiailn vestmenat nd planningT. hirdp artiess aid that an existing hire operation can quickly expand the range of tools or equipment available if there are shifts in demand or margins between the different types, and the AMA reportn otes continuouse xpansiono f the market. Page 61 THIRD PARTY VIEWS 22.The OFT receivedc ommentsfr oma numbero f competitoras nd customersn, oneo f which raiseda ny substantivec ompetitionc oncernsi n relationt o the merger.l n fact, mostc ommentatorse xplicitlya greedt hat therer emainss ufficientc ompetitiona t both nationala nd locall evelst o meett he requirementso f the full rangeo f customer types. ASSESSMENT 23. Althought he partiesa re both nationalp layers,t heirc ombineds hareso f supplya re not such as to give riset o competitionc oncerns.T herea re sufficientn ationala nd local players to provide competitive constraints on the merged entity both for |
