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knowledgea nd understandingo n site.T his is particularlyu sefulf or new saferw orkinga t heighte quipment,a nd to raisea warenessa nd understandingo f lowerv ibration equipment to reduce hand-arm vibration (this produces a very painful condition called vibration white finger). Posfers A large posterc ampaigni ncorporatesth e Speedy Hire distinctiver ed coloursa nd the cartoons to further spread the message, and to help to achieve the objective of 'painting the town red!' The cartoonsa re a constantr eminderi n an accessiblef ormato f the dangers of working at height and of hand-arm vibration. Page 25 Road Shows Thesea re usedt o launcht he campaignto get the messagea crosst o all the employees and also to raisea warenessa t sitest hat are just startingc onstructionw ork. This type of face{o-facem ethode nablest he attendeest o clearlyu nderstandth e commitment hat SpeedyH ire has to the successfudl eliveryo f this campaign. The marketingc ampaigni ntegratedr eallyw ell,w ith the postersa nd road shows raising initiala wareness.T he communicationp acks,t rainings upportingth e messagea nd the tool box talks haved eliveredt he messaget o the 67% of operativesw ho were unawareo f safetyi nformationT. his campaignw as endorsedb y the HSE. SpeedyH ire made sure that its materialc omplementedth e HSE materiala nd couldb e used eithero n its own or with HSE materialT. he HSEw as hugelys upportiveo f thisa pproachl.n additiont o this, customersh ave also shownt heirc ommitment o the campaignb y lookingt o joint brandingo n 'Safetyf romt he GroundU p' materialsa nd communicationp acks.T hey have also been instrumentainl suggestingn ew issuesf or'Safetyf romt he GroundU p' in areas sucha s dust and noisep reventionS. uppliersto o playa key rolei n the process,r ealising that the campaignr epresentsa win/wins ituationf or not only SpeedyH ire and its customers, but also themselves. Involvemenitn this processh asc ome abouti n a numbero f ways: . the initialr esearchin tot he developmenot f the marketingc ampaigni ncludedth e manufacturerisn SpeedyH ire'ss upplyc hain . the suppliersp rovidedt he latesti nformationo n new productsi n the pipelinea nd theirw ork on vibrationr eduction . the supplierss upportedS peedyH ire'st rainingf unctiono n new equipmentu se by adding their own expertise. Criticalt o the marketingc ampaigni s the abilityt o supplyc urrenta nd new productst hat are able to satisfyt he demandf or safetyt hat is generated.S peedyH ire engagesi n communicationo n a supplier-by-supplibears ist hroughoutth e design,l auncha nd delivery process. Innovation and Creativity 'Safetyf rom the GroundU p' is the first integratedm arketingc ommunicationc ampaignt o be launched by a hire company, and the largest health and safety campaign ever |
