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荷兰留学生课程作业 competitive Marketing Strategy As(49)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
biggesgt eneratoar ndc ompressoflre eti n the UK andt hisf leete xpansionw illt akei t into newm arketsa nd intoc loserc ompetitiowni thi nternationapll ayerss ucha s Aggrekoa nd Atlas Copco. Page 65

萧如瑟作品集,虚月道君在哪,辽宁关爱一线通


biggesgt eneratoar ndc ompressoflre eti n the UK andt hisf leete xpansionw illt akei t into
newm arketsa nd intoc loserc ompetitiowni thi nternationapll ayerss ucha s Aggrekoa nd
Atlas Copco.
Page 65
Anothere xampleo f the company'ss pecialisat ctivityi s the recente stablishmenot f a
Speedy Safety depot in East London, well situated to meet the needs of the Olympic
sitesa nd perhaps,t he nexts pecialispt roducta rea for the companyt o expand.S afety
continuest o be an outstandinglyim portantc onsiderationfo r hirera nd contractora like,i t
is fast becomingo ne of the mostc rucialf actorsi n winningb uildingc ontracts.H SE
statisticsin dicateda significanrte ductionin the numbero f deathso n constructions ites in
200512006(5 9 fatalitiesc omparedw ith 69 the year before);n evertheless2 8% of all
workerd eaths lasty earw ere in the constructionin dustry.O f the 59 deaths,2 4 were due
to fallsf rom height,i n spiteo f the Work at Heightsr egulationsT. his legislationh as
promoteda significanut pturni n demandf or botht he non-mechanicaalc cessa nd the
ancillarye quipmen(t harnessese tc.)s uppliedb y Speedya nd otherh irers,a nd for the
powereda ccesss ector.T he importanceo f Health& Safetyi ssuesf or Speedyi s
exemplifiedb y its recentu ndertakingo f a surveye xaminingh ow contractorsw ere
respondingt o the new respirablec rystallines ilicar egulationsT. his resultedi n a
marketingc ampaignw hicha imst o helpS peedy'sc ustomersu nderstanda nd tacklet he
dangers of Dust at Work.
The past year has seen Speedy's first venture outside the UK mainland with the opening
of depots in both Belfast and Dublin. These offer the wider range of Speedy equipment
and should proves pringboardsfo r expansiona crossl reland,w herec onstruction
developmentsa re expectedt o be a majorb eneficiaryo f the 'peaced ividend'.T he
Republico f lrelandi s, of course,a lreadyb ooming,m ainlyi n Dublinb ut also in regional
centress ucha s Galwaya nd Waterfordt;h isJ anuarys aw the launcho f lreland'sN ational
DevefopmenPt lan 2007-2013.C alled' Transforminglr eland- A BetterQ ualityo f Life for
All', this sets out a €54 billioni nvestmentin the lrishe conomici nfrastructurea nd follows
the NDP 2000-2006w hich invested€ 57 billioni n the infrastructureW. ith all the
indicationsth at the futuref or Northernl relandi s much more stable,i ncreasingi nvestment
is also expectedt here.D evelopersw ill be eagert o take advantageo f the 'peace
dividenda' nd therea re alreadyh ighlya mbitiousp rojectsin the pipelineli ket he t3 billion
plant o developt he 'Titanicq' uartero f some 185a creso n the RiverL agan.
Competitive Landscape
Can Speedy sustaini ts success?l ts seeminglyi nexorabler iset o the top of the tool hire
marketw as aided,t o some extent,b y the misfortuneso f severalo f its competitors- in


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