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荷兰留学生课程作业 competitive Marketing Strategy As(47)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
national contracts and for local tool and equipment hire needs. Third parties were unconcerneda boutt he merger. 24. Consequentlyt,h e OFT does not believet hat it is or may be the case that the merge

内蒙古额济纳旗,百家胎教网,乱世佳人电视剧结局


national contracts and for local tool and equipment hire needs. Third parties were
unconcerneda boutt he merger.
24. Consequentlyt,h e OFT does not believet hat it is or may be the case that the merger
may be expectedt o resulti n a substantialle sseningo f competitionw ithina market
or marketsi n the UnitedK ingdom.
DECISION
25. This mergerw ill thereforen ot be referredt o the CompetitionC ommissionu nder
section 33(1) of the Act.
Source: Office of Fair Trading
Page 62
AppendixE leven- SpeedyH ireM arketR eport2 007:S ustainedm omentum_-
CatherinSe trattonI,n dependeAntn alyst
Nearlys ix years ago Speedye mergedf rom subsidiarys tatust o becomea fullyl isted
companyo n the LondonS tockE xchangeI.n the yearsi mmediatelyp recedingit s listing
Speedyh ad expandedt o becomet he mainc hallengetro HSS in the tool hirem arketa nd
soon wrested the number one position from the company whose name had become
synonymous with its trade. As the most recent rankings from the Executive Hire News
Top Ten survey( January2 007)i ndicate,S peedyh as continuedt o move aheado f the
competition(.S eed iagrams1 and 2 on page6 4).A tlt he indicationsa re that Speedyi s
not only the market leader in tool hire but it can now claim to be the largest player in the
overallU K planUtool/equipmemnta rketa s its annualr evenueh as now overtakent hat of
Hewden, the long time leader (see table below).
UK revenues Year ended
335.5
282.5 !:1 1?,06
167 2 39 -0,1,06
1 633 31 12 06
31.030 6
89.1 est. 31.12.06
81 5 31 J 2.d"6
77.4 31 05 06
686
6{5-
A major key to Speedy's success is that it has not been content to hire tools to the
sector'se stablishedc ustomerb ase,w hich was originallyl argelyc entredo n the DIY
market and the small tradesmen; the company has looked to expand and develop the
potentialf or the sectorw ithint he wider constructionm arket.T his has been a perceptive
move as the DIY marketi n particularh as declinedi n importancei n recenty ears.T hese
changesi n the marketplaceh ave led to a blurringo f the traditionald istinctionb etween
'planth ire' and 'tool hire'a s non-operatedp lants pecialistsh ave moved intot ool hire and
tool hirersh ave widenedt heir offeringsi n particularw ith compactp lanta nd nonmechanicala
ccessa nd liftinge quipment.D emandf or mini-a nd micro-planth as grown in
response to the trend to develop restricted sites (often brownfield), and the risks
associated with manual handling. This year the Executive Hire News: Top Ten tool hirers
are forecast to generate revenues of over t850 million; it is estimated that these ten
hirers account for some 53% of their market, giving an overall value of some t1 .6 billion.
(See diagrams 1 and 2 on page 64).
99.4
6. Brandon
7. Lavendon


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