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荷兰留学生课程作业 competitive Marketing Strategy As(8)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
targeting European markets, despite the fact that the markets in these countries are well providedf or by locals uppliersA. ppendixT wo reviewst he performanceo f the top ten tool and equipmenht irers

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targeting European markets, despite the fact that the markets in these countries are well
providedf or by locals uppliersA. ppendixT wo reviewst he performanceo f the top ten tool
and equipmenht irersi n the UK.
In ordert o divestr isk and buildl ongt erm stabifitym, any majort ool hirec ompaniesh ave
expandedo r are beginningto expandi ntoe quipmenth ire.O rganisationhsa vea lso
recognisedth e potentiafl or expansioni nto non-constructiomn arkets,s uch as utilities
and industriaal nd petrochemicailn dustriesT. he trend is towardsc onsolidationg, roMh
througha cquisitiona nd the targetingo f core sectors.
To be successfuiln the UK hire market,o rganisationsh avet o be vigilantb oth to the
changingd ynamicst hata re occurringin today'sm arketa nd to the challengeso f the
future.A s globalisatiocno ntinuest,h e sectori s seeingi ncreasingle velso f consolidation
acrossa wide rangeo f industrys ectors.T he industryi s demandingt hat chosenp artners
are able to provideq uality,c onsistencya nd added value to achieve" preferreds upplier"
status.
Diagram 5: UK Hire Market - Competitor Landscape
; VP tiroup
Speedy Hire has a diffororrtiateC
$osition in ths Ui( rrlarkrll
Br*ndoniWolerley Hire
i'! D{ lurnover doriving frsm conlra*lar and naiinnal rrccount aujlgmers
Butrhlc 5ho
feD ro.r nnls
r ol .1livc
Iur novg I
iUK only)
Annt,ol account$, compafry websiles
Stfalton "Top 100 tool hirtt 2007"
frlarragonr*nl E il ima tB
Aggroko UK spondlng only
SourceS: peedyH ire
Page 14
Profile of the Construction and Engineering Industry
The demandf or hireo f plant,t oolsa nd equipmentis closelyl inkedt o the fortuneso f the
constructioann d engineeringin dustryw hichi t servicesA. lthoughd emandw ithint he two
sectors is not directly related, groMh or decline in trade within the plant and tool hire
industryc loselym irrorst he economicf ortuneso f the constructiona nd civile ngineering
sector.D uringp eriodso f slumpa nd recessiont,h e trendi s towardso utsourcingp lant
needst o hire companiesi n preferenceto purchasingc apitale quipment.I n periodso f
boom and economicg rowth,o rganisationss tillt end to steera way from purchasingc apital
equipment,p referringin steadt o enteri nto long-termh ire agreementsa t preferential
rates.T herefore,g rowtho r declinei n the constructionin dustryi s reflectedi n an increase
or decreasei n demandf or the hireo f plant,t oolsa nd equipmentA. ppendicesT hreea nd
Four illustrateth e contributionm ade by the constructionin dustryt o the Gross Domestic
Producto f individuacl ountriesi n 2006,c ontrastedw ith figuresf or 2003 (or earlieri f
figures for 2003 are not available).
The followingi nformationc omes from Datamonitor'sa nalysiso f the industryw orldwide,
includingc ivile ngineeringc ompaniesa nd larges calec ontractorsb, ute xcluding


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