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荷兰留学生课程作业 competitive Marketing Strategy As(5)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
needss o that they do not havet o worrya boutm aintenanceis sues.O theri nteresting features of the sector include: a trendt owardse xternaml anagemenotf factoryp remises replacingra relyu sedm ainten

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needss o that they do not havet o worrya boutm aintenanceis sues.O theri nteresting
features of the sector include:
a trendt owardse xternaml anagemenotf factoryp remises
replacingra relyu sedm aintenanceeq uipmenwt ithh irede quipmenwt hen
required
deliveryo f healtha nds afetytr ainingb y hirec ompanies
increasinugs eo f the internetto provideg reaterin formatioann dm oree fficient
serviceto customers.
The growthi n the UK marketf ortool hire between2 002-2006i s illustratedin Diagram3 .
Page 10
Diagram 3: The UK Market for Tool Hire at Current Prices (fm), 2002-2006
I
1,400
ii 1,350
1,300
1,250
1,200
2002
Source: Key Note Ltd, 2007
The tool hire market is now growing ahead of the overall UK economy and looks set to
continuet o do so as tool hirec ompaniese xpandt hrougha cquisitiona nd organicg rowth
The mainf actorg uidingt he growtho f the marketh as been repairs,m aintenancea nd
improvemen(tR Ml).
The outlookf or UK constructionis favourablea nd the industryi s reportings teadyg rowth
momentumd, espites omec onsumerc autionT. he UK hirem arketc ontinuesto show
robust growth ahead of the overall UK economy, and is expected to do so for the
foreseeablef uture.A ccordingt o Key Note 2007, the UK marketf or plantt oolsa nd
accessh ire is expectedt o show reasonablys trongg roMh between2 007a nd 2011. The
key UK playersa re benefittingfr om:
. ?cc€sst o new internationaml arkets,n ot previouslyt argetedb y UK firms
. cofltirued high levelso f activityi n the constructionm arket
. the drivet owardso utsourcingo f non-corea ctivities
. increasinge mphasiso n qualitya ssurances, upplyc haina nd healtha nd safety
standards,r equiringc onsistencyin servicesf or customerso peratingn ationally
o 3t'l improved climate for plant hire in the UK, resulting in continued momentum
towards hire and away from ownership
. the government'sc ommitment o improvingU K infrastructure.
Appendix One provides a summary of future trends in the plant and tool hire market.
Accordingt o the latesti nformationfr om the Britishg overnment'sD epartmenfto r
Business,E nterprisea nd RegulatoryR eform( formerlyt he DTI) 34o of construction
output in the UK came from the public sector. Some f26bn of private finance initiative
(PFl) work across 200 projects is in the pipeline and due to be completed by 2010,
accordingt o HM Treasury.T his opens up opportunitiesfo r more privates ector
involvementi n the provisiona nd modernisationo f publics ervices.T herei s furtherg rowth
fi nkedt o the 2012 OlympicG ames in London.I ndustryi nformationp roviderE map
Gleniganh as suggestedt hat the capitalc ost of installinga nd developingt he Olympic
venues will be in excess of the estimated t1Obn across 250 projects.
r t , + s o
Page 11


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