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荷兰留学生课程作业 competitive Marketing Strategy As(30)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
for ratherl ess than 50% of the sector'sr evenues.l f we apply a similarc riteriont o the UK tool hire market,t his suggestsa valuea pproachingf 1.5 billion.W e woulde mphasise, however,t hat this is

牧羊小子,凤于九天魂牵梦萦,菊凉国之盛世女皇


for ratherl ess than 50% of the sector'sr evenues.l f we apply a similarc riteriont o the UK
tool hire market,t his suggestsa valuea pproachingf 1.5 billion.W e woulde mphasise,
however,t hat this is an estimate,b asedo n a narrowb and of statisticsl.t is EHN's
intentiont o researcht his marketi n greaterd eptho ver the comingy ear and we hope to
be able to publishm ore substantiael videncei n future.
Page 38
Table l: Gurrent Annual Turnover
(based on interim statements and results where applicable)
Turnover
1 Speedy Hire 210
2 HSS 152
3 HewdenH ireC entres 90
4 Brandon Hire 58
5 Jewson Hire Point 48
6 Hire Station 40
7 A-Plant Tool Hire Shops 34
8= GAP Group 33
8= Hire Centre 33
10 TP Hire 32
TOTAL €730 m
G'"i change from
h-1nge on year
4
Table lA: Historic Annual Turnover
(based on most recent annual accounts where available)
Turnover(fm) l%C
1 Speedy Hire 178.5 I +19
2 HSS 140.7 | -4.0
3 HewdenH ireC entres 90.3 | +7 1
4 Brandon Hire 487 | +23
5 Jewson Hire Point 46.1* | +9.2
6 Hire Station 34.8 | -4.7
7 A-Plant Tool Hire Shops 32.4. | +8.0
8 Hire Centre 32.0. I +6.7
I TP Hire 30.1** l + 4 . 9
10 GAP Group 30.0" | +15
TOTAL f663.6 m
,,4 -
* figure provided by the company
** figurep rovidedb y the companyw hich indicatest hat turnover divides as follows: Hire: L22m,
Sales: €8.1m.
Tablel l: OperatingP rofit
(based on latest annual accounts where available)
* figurep rovidedb y the company
** aftere xceptionaol peratinge xpenseso f 16.6m
Operatins profit (fm) % Chanqe on vear
1 Speedy Hire 24.9 +20.3
2 Hewden Hire Centres 6.4 Not available
3 BrandonH ire 6.1 +35.5
4 GAP Group 4.7* +18.7
5 HSS 4.3* * Loss n prevrouyse ar
6 HireS tation (0.4) Loss n previousv ear
A-Plant Tool Hire Shops Not available N/a
Hire Centre Not available N/a
Jewson Hire Point Not available N/a
TP Hire Not available N/a
Page 39
Table lll: Gross Book Value of Hire Equipment (based on end year figure in most
recent annual accounts, except where indicated)
Gross Book Value (fm) % Ghan
1 Speedy Hire 209.6 +15.3
2 Hewden Hire Centres 83.9 +9.7
3 HSS 7 4.3 -99
4 GAP Group 50.0 +16.3
5 A-Plant Tool Hire Shops 34.5. +1.5
6 BrandonH ire 32.6 +30.9
7 Jewson Hire Point 28.4. +15.4
8 Hire Station 26.0 +13.0
Hire Centre Not available N/a
TP Hire Not available N/a
Note:* Figurep rovidedb y company.
Table lV: Number of outlets (as at December 2005)
Number of outlets +/- Change %c
1 HSS Hire Service Group 554 +10 *19
2 SpeedvH ire 304 +4 + 1 . 3
3 Hewden Hire Centres 205 -15 -68
4 Jewson Hire Point 189 +25 +15.2


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