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荷兰留学生课程作业 competitive Marketing Strategy As(17)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
. providingn ext-generatioenq uipmenwt,i ths aferp latformfso rw orkinga t height, lowerv ibrationto ols,a ndi ndependentet stingo f allt he producrta ngei n collaboratiowni tht heO ff-highwaPyl anta

三年级语文下册教学计划,李彦希,我们都爱笑20140412


. providingn ext-generatioenq uipmenwt,i ths aferp latformfso rw orkinga t height,
lowerv ibrationto ols,a ndi ndependentet stingo f allt he producrta ngei n
collaboratiowni tht heO ff-highwaPyl anta nd EquipmenRt esearchC entre( Operc)
facilitya t LoughborougUhn iversity.
Theb iggesbt enefitto bothp arties(S peedyH irea ndi tsc ustomersh)a sb eent he
partnershiapp proachto addressintgh e keyi ssuest,h rougho ngoingd ialogueo n the
campaigno n dust( to improveth e healthp roblemso f keyo perativeasn dt hew idera ir
qualityfo rc ommunitiewsi thinr eacho f constructiosnit es)a ndt he forthcomincga mpaign
on noise.
IntegratedM arketingC ampaign
Thec ompanyu seda rangeo f differensto urcesto developit sc ampaigna ndi ntegrated
thems o thata commonm essagew asd elivereda t eachp ointo f contacwt ithc ustomers
and stakeholders.
CommunicatioPn acks
Thisw ast hed evelopmenotf a rangeo f communicatiomna terialtsh ata ree asily
understandabalen da pplicabloen siteo r in the boardroomT.h eyi ncludep ocket-sized
publicationfso r easyu seo n site,a ndt he useo f a cartoonm otift o get messageas cross
easilya nde ffectivel(yit alsom akesi t harderfo r thec ompetitiotno copyt he ideas)T. he
communicatiopna cksa rea vailablteo allt hec ustomersa,n dc ana lsob e downloaded
Awareness of HSE Requlations
HSE Regulations
Gontractor's
policy
Site Manager
100% aware
Sub contractors
75o/o
"wora
Operatives
33% aware
Page 24
fromt he website.A communicatiopnr ogrammea imeda t reachingc onstrttcttost'ttt es
neededa 'physical'andv isualh igh-qualitcyo mmunicatiopna ck
Diagram 8: Speedy Hire's Communication Programme
il
I Y$rxxSc#h$ ffi&$$
i mt $$m$mffi€* t -
I
ffiwsWg'8w s'&
$gfrt $affmiw rH
ffiesE*:**
WihrmEss$i
$Hlsasa€r'*
I
I Elirleinxt*
| t}usa
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r.J
${mw$Rgsx m
$$w$ffwimmw ss
f#**u*l
**reqd*atgf l:s,;
SmffatEeuSiul:ai;
i
I Sm$Xmff wrifafit
I *wffi$fr$w$$
i smm*wx
Source. Speedy Hire
Tool Box Talks
In ordert o augmentt he high-qualitcyo mmunicationp acks,t he companys tillf eltt hat it
was important to deliver the message on site, by delivering short 'tool box' talks. These
ensuret hat operativesu nderstandth e key H&S issuesi nvolved( whichh elpsb oth
individualsw ith literacyp roblemsa nd alsot hosew hosef irstl anguageis not English).
The tool box talks also mean that operatives are more likely to refer back to the
communicationp acksa s and when needed,t o refresht heir knowledge.
Training
Speedy Hire also offersm ore formalc ustomert rainingo n H&S, particularlyo n new
regulationsa nd on new productr anges,a s part of the campaignt o continuallyd evelop


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