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serious mission for the company. In doing this, the company changed the sector Page 22 mentalityf rom cost over safetyt o an equale mphasiso n cost and healtha nd safety (H&S). The campaigno n safetyh as helpedt he companyt o builde xceptionarle lationshipws ith customersm, anyo f whom,s ucha s Carillona nd MorganS indall,h aver equestedd ual brandingo n the company'sc ommunicatiopna cks.W orkingw ith the customersh as helpedt o providei t with solutionst o industryp roblemsw ith regardt o safety,s uch as workinga t height,h and-armv ibrationa nd dust.A new campaigna imeda t addressing noisel evelsw ithint he sectori s in the plannings tage. ldentification of Target Groups The companyi dentifiedth e needso f the targetc ustomerg roupsb y runningc ustomer focuss essionsa t differentl ocationsa crosst he country,i n order to assesst heir perceptionso f the company.T he questionst hat were askedw ere. . What is your view of Speedy Hire? . What can we do well? . How could we improve? . lf we werey our dreams uppliero, thert han supplyingp roductsf reeo f charge, what could we do? In response to this research some key findings emerged: . health and safety was taken very seriously . the healtha nd safetyt eams and directorsw ere aware of the new regulations . therew as an issuew ith regardt o communicatintgh e new regulationse,s pecially at site level . customersw anteda n off{he-shelfc ommunicationk it to help raisea warenesso f the new regulations . cUStomerns eededt raining/awarenessse minarso n the new regulationsa nd the safe use of new equipment. Speedy Hire was perceived to be only providing equipment that was fit for purpose, much the same as all their competitorsa, nd the companyd id not have a differentiatingp osition in the marketplace. Customersw ere also asked:' What are the awarenessl evelso f the new regulationsa t the tool/equipmenut ser levef?'N o organisationh ad ever undertakens uch a study. Manufacturersh ad also failedt o undertakea ny marketr esearchi n this area.T rawling through the UK's Health and Safety Executive (HSE) and university databases also , indicatedt hat no such researchh ad been commissionedb y anyone.I n responset o this finding,S peedy Hire commissionedin dependentr esearch,u ndertakenb y Lychgate Projects Ltd to address this question. Page 23 Diagram 7: Awareness of HSE Regulations SourceL. ychgateP rojectsL td Thesei mportanftin dingsid entifietdh eo pportunitfyo rt he developmenotf a campaignto emphasissea fetya s SpeedyH ire'sg reatesdt ifferentiatinfagc tor,p rovidintgh ef ollowing benefitsto its customers: . raisinga warenesos f newr egulationwsi thc ustomers . providingtr aining/awarenessesm inarsin, cludingto olb oxt alkst o ensureth e messagegs ett o sitel evel |
