北京市石景山区邮编,童梦家,搜房网 福州
. access equipment . drillinga nd breakingto ols/equipment . concretinga nd compactinge quipment . plumbinga nd pumpingt ools/equipment . carpentrya nd woodworkingto ols . lightingw, eldinga nd powere quipment . heatingd, ryinga nd coolinge quipment . gardeninga nd landscapingto ols/equipment . cuttinga nd grindingt ools . cleaninga nd floorp reparatione quipmenta, nd . othert ools/equipmenitn, cludings urveyingto ols/equipmenatn d air compressors. Product Market 9. Differentto olsa nd equipmenat re generallyn ot substitutablfer oma demand-side perspectivea, s customersw ill hire productst hat meet their specificn eeds. 10. However,d ifferentt oolsa nd equipment ypesa re substitutablefr om a supply-side perspectiveT. he principala ssetsr equiredf or a tool and equipmenth ire operation (thati s, premises,s taffa nd stock)a re flexiblea nd thereforei t is relativelye asy for a hire operator to expand its range of products quickly in response to shifts in customerd emands.T hird partyr espondentsc onfirmedt his to be the case. 11. For that reason,t he OFT does not consideri t necessaryt o adopta narrowf rameo f referenceb asedo n each specificp roductt ype.T he appropriatefr ameo f reference is therefore tool and equipment hire. Geographic Market 12.T he mergingp artiess ubmitt hatt he toola nd equipmenth ires ectorh as bothn ational and locafc haracteristicsN, ationalc ompetitionta kes place amongt he largem ultibranchh ireo perators,e ach of which has a nationwiden etworko f outletsa nd tends to advertisea t a nationafl evel. 13. In addition,c ustomers,n otablyt he smalfero nes, have accesst o locals uppliersT. he partiess ubmitt hat smallerc ustomersw ill usuallyo nly be preparedt o travela 15- minuted rivet ime for tool hire,s uggestinga 1O-miler adiusf or localm arkets( or three milesw ithint he M25).T his was consistenwt ith the parties'i nternall ocal market anafysis and with comments by third parties. 14. The impacto f the mergerw ill thereforeb e considereda t both locala nd national( UK) levels. Page 60 HORIZONTAILS SUES Market Shares 15.D ataw as providedb y the partiesf romv ariousp ublics ources,b asedo n various alternativec ompetitives ets.T he resultingv ariationin shareo f supplye stimates reflectsin formationg apso n the importanceo f smallerp layers,a nd inconsistencies in the distinctionbs etweent ools,e quipmenat nd plant.H owever,o n any rneasure the merging parties are the market leaders. 16.T akingi ntoa ccountt oolsa nd equipmenot fferedf or hireb y any type of company, bothl ocala nd nationaol peratorst,h e partiesc' ombineds hareo f supplyi s [10-20] per cent (incrementf lesst han 5] per cent).A n independentr eport( the 'AMA report'),2w hich limitsi ts analysist o nationalt ool hire specialistsa3n d to a narrower |
