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荷兰留学生课程作业 competitive Marketing Strategy As(25)

时间:2010-09-22 19:54来源:荷兰Assignment代写 作者:代写留学作业 点击:
The prospectsf or privatei ndustriacl onstructiono utputa re anticipatedt o be positive during the forecast period. However growth is expected to be moderate in 2008 reflecting the anticipateds lowdow

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The prospectsf or privatei ndustriacl onstructiono utputa re anticipatedt o be positive
during the forecast period. However growth is expected to be moderate in 2008 reflecting
the anticipateds lowdowni n UK economicg rowthf rom a level of 3o/oin 2007 to an
estimated2 ohi n 2008. Furthermoreg, rowthi n the manufacturings ectorh as been
compounded by high raw material and commodity prices together with high energy prices
in recent years. These trends are expected to continue during the forecast period.
The following table analyses the short term prospects of the overall private industriaf
constructionm arket.
Forecast Private Industrial Construction Output in Great Britain, 2008-2012
(€ Million at2007 Prices)
Source: MBD forecasts
Page 33
Table Highlights:
MBD projectso utputi n the privatei ndustriacl onstructions ectorw ill demonstratey ear on
year growthi n the five yearst o 2012,c ulminatingin an overalli ncreaseo f 24o/oto t6,476
million in 2012 (at 2007 prices). Much of the growth is expected to reflect the strong
anticipatedd evelopmenot f the privatew arehousings ectorw hich is expectedt o continue
to benefitf rom fast growthw ithint he distributiona nd logisticss ectors.
TheU K Plant& Tool HireM arketD evelopmen2t0 08,P p 94-97
Source:M arketa nd BusinessD evelopmenwt.w w.mbdltd.co.uk
Prospectsf or the planta nd tool hire marketa re lookingg ood. lndeed,t he Hire
AssociationE urope'sl atestq uarterlys urvey,p ublishedi n the summero f 2007, suggests
thata lmost6 9% of its respondentisn the EU (includingth e UK) expectt heirb usinessto
growo vert he next 12 monthsw itho nly 1.5%p redictinglo werl evels.F or 62oho f
respondentse, mployeen umbersa re projectedto remains tatic,w ith around3 2%
anticipatinagn increasein the numbero f employeeso vert he next 12 months.H owever,
for 25% of respondentse, conomicu ncertaintyw as a sourceo f concern.
Environmentacl oncernsa re increasinglyb ecomingi mportanti ssuesf or planth ire
companiesa nd a companyw itha strongf ocuso n environmentaisl suesm ay wellg aina
competitivea dvantageC. ustomerso f planth irec ompaniesin cludeb luec hipc ompanies
and locafg overnmentw, hichh aves tricte nvironmentaslt andardsP. lanth iringc ompanies
are tryingt o becomem oree nvironmentalrlye sponsiblea, trendw hichM BD believew ill
continue during the forecast period. For example, Hewden offers, on request, a range of
machinesw ith biodegradableo il. SpeedyH ire has recentlyp laceda n orderf or an initial
four Modec electric trucks for its delivery fleets. lf the move is a success, the company is
planningt o order more electricv ehicles.S peedy'sG eneratorsd ivisioni s also tryingt o
reducei ts customers'carbonf ootprintb y introducingb iopower.T he generatorsa re
poweredb y 100%b iofuel,a clean-burninga lternativefu el producedf rom oilseedc rops


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