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And if possible, I will obtain summer internships at McKinsey and A.T. Kearney while enrolled at Kellogg, and attempt to gain an understanding of U.S. corporate culture, which will be essential to my international experience.Upon graduation from Kellogg, I plan to be the most representative person at xxx. by learning and applying the strategies of these large growing global corporations in Chicago, and if possible I would like to analyze our competitors, xxx and xxx. I would also like to have experience with the U.S. market and its’ customer characteristics in preparation for future plan of xxx to set up xxx subsidiaries in U.S. I plan to work for 5 years at xxx. after graduation from Kellogg, by improving xxx so that it will rank second to xxx. My long-term goal is to be able to challenge the CEO’s of the top 5 ranking companies in Korea, such as Hyundai of Korea. In addition, to achieve my goals, I plan to earn the CFA certification upon my MBA studies. Armed with the CFA certification and Top School’s International bent, strength in finance and management training, I will be ready to place that call to the trader in China, conduct a teleconference with xxx corporation in Tokyo, and visit the CFO in America.
2.You have been selected as a member of the Kellogg Admissions Committee. Please provide a brief evaluative assessment of your file. (one to two pages double-spaced)
I am confident that Mr.xxx is an applicant with the qualifications that meet Kellogg’s standards, for the following reasons. In his experience, his creative ideas stand out. xxx Campaign program for Korean customers, which was implemented in June 19xx by his suggestion, was evaluated to have improved customer growth rate by 7% after 6 months of implementation, and was given the Best Suggestion Award in 19xx. A program called “Contests for English Writing”for the xxx University students which was implemented by his suggestion during college, increased English Composition Club participation by 80%; we judge this to be a concrete case in point that demonstrates Mr. xxx’s creativity. His business administration talents were made evident during xxx’s labor-management negotiations process, which took place in April of 19xx. In these labor-management negotiations lasting two months, which dealt with the salary increase limits for employees, Mr. xxx was selected to be the deputy team leader among the negotiations mediation team of four people representing xxx.
The accurate materials on employee surveys from other xxx companies in Korea, which he researched for a month and presented, played a crucial role in the 50% mutual compromise reached between labor and management. During his employment, Mr. xxx was active in xxx’s labor union as a non-permanent member of the mediation committee.His strong academic credentials are also a big plus. He showed in just 4 months up to increase GMAT xxx points. He accomplished this while working full time and attending evening classes, which is further proof of his outstanding ability to excel in his studies.
4. Complete three of the following six questions or statements. (Two to three paragraphs each)
E. What personal qualities do you need to develop to become a more effective manager?
If I am given the opportunity, I would like to study Corporate Finance and Financial Strategy. Without the knowledge of finance, I could not successfully manage the company and be an incompetent businessman. I would like to focus my studies on subjects relating to Entrepreneurship and Marketing. I believe that I am qualified to be competitive among your students because I have earned a certificate of Accounting and Finance, sponsored by xxx in 19xx. Along with this basic background, I am currently studying Finance as a graduate student at xxx University Business School so that I may not have any difficulty in come up with your program.
F. I wish the Admissions Committee had asked me…
First, the primary reason why I apply for Kellogg is the importance of alumni association in which the school advocates. I believe that close interpersonal relationship and networking will serve as the basis for practical business in the future. My colleagues and I will be able to learn the importance of cooperation in supportive environment that Kellogg will provide. For the past few months I have been in the U.S. with few connections, I realized the importance of a strong supportive alumni association. For instance, if an alumni association of Kellogg in Korea proves to be weak in the future, I believe that it can be a downside in proving my talents and in taking the advantage of networking as a businessman. For this reason, I made it necessity to transfer to a university in the Top 20 ranking.
Secondly, Kellogg will enable me take the opportunity of its’ location.
Due to the location of xxx University in a rural place, I am having a difficult time in experiencing the American culture. I would like to learn about American corporations that are located in the city and this will enable me to get a better grasp of the American market. With this knowledge, I believe that I can successfully apply it to Unix Electronics, Co., Ltd. in Shaver’s diverseness in customer characteristics. I would like to transfer to your university because of the opportunities that I can take from its location in the city because I realize that I cannot combine class time and individual studies from the xxx University, which is x hours away from the city.
Thank You.
2000년 에세이(Duke U)
Applicant name: Hong, Kil Dong
Applying for: Fall, 2000(Fuqua)
1. Please discuss your previous professional experiences, your long-term career goals and the role the MBA will play in those plans. Why are you interested in The Fuqua School of Business and what do you hope your contribution will be to an MBA environment? (Limit - 4 pages)
My long-term aspiration is to manage a Venture Incubator company that brings up an enterprise and concurrently supports the fund investment and management consulting of the Venture Company. It is extremely difficult for any firm to be recognized in the market in the beginning. In particular, in the case of a newly born firm, it is inevitable that they fall behind on the marketing, settling vision, and performing strategy. If we can find such companies and provide them with the fund and management consulting at the same time, we will be able to create value worth no less than hundreds of times greater than the amount of investment. We will be able to recognize some purpose as an incubator in the sense that we raise a desirable company.
My objective, as mentioned above, stems from working experience for 3 and a half years as an expert in terms of credits and one year of working experience as a consultant. In order to become an expert in credit, especially a loan officer, I entered the KRW 19 billion (approximately USD 16 million) asset-scale of the biggest professional organization for long-term credit, the Korea Long-Term Credit Bank upon graduating from the university in 1995. I became well aware of the concept on the management of risk on the assets as well as the management of risk on credits through 6 months of on-the-job training on the risk management from Assets & Liabilities while developing the Banks management system. Afterwards, as a loan officer, I was in charge of around 30 deals of credits for the big and small companies. All I learned from 18 months of experience was the assessment of the potential value of the firm simply by its number of financial affairs could commit a considerable mistake. Among the 16 times of new credit loan cases I had handled, 2 cases were left delinquent by the time I quitted working at the end of year 1998. The lesson that I learned at that time was that if I had viewed the firms in terms of assessment from diverse angles such as vision and performance strategy of the company, the driving force of management strategy, and the active organization structure, I would have been able to prevent the bad loan. The opportunity to change my career into a consultant also came from this experience.
From the beginning of 1999, I changed my career to a consultant of the strategic consulting group in a local consulting firm called the ABL. It was done for the purpose of actually going inside the firm, and being able to study the vision and strategy as well as broaden the understanding on the firms. Although 1-year period was relatively short, I was able to participate in 4 projects including the outsourcing project for SK Telecom, organization-restructuring project for Kookmin Bank. During that period of time, I learned to raise the success of our team through bench marking, method of setting up vision and strategy, method of establishing a scenario and the assistance of our team. In addition, I realized from the colleagues, especially those who had achieved the MBA, that their knowledge on management and consulting skills are far better than mine. From then on, my desire to study in full scale on management, which is necessary for a consultant, began to grow rapidly.
A business school is very significant to me for three major reasons. First, I can learn the managerial knowledge and skill through advanced course of studies on management and various practical experiences. Secondly, it provides the chance to mutually interchange with superior men of ability. Thirdly, the MBA degree can build confidence to the prospective clients upon performing as the Project Manager and being in possession of the MBA degree will be much help on the fund forming for venture investments.
The primary reason why I choose Duke is the strong point in terms of environment. I would rather explore my overseas studies in a typical American small and medium-sized city than a metropolis such as New York, which is full of immigrants. Among top 10 business schools, Duke is the only one to my taste in this perspective.
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