蓄电池隔板,软包红梅,魔法谱
Consumer Research, 1975, pp. 29-37. Porter, T.C., Swerdlow, R.A. and Staples, W.A. (1979), ”Who Uses Bank Debit Cards?”, Business Horizons, February, pp. 14-19. Rogers, E.M. (1983), Diffusion of Innovations, Free Press, New York, NY. Roselius, T. (1971), “Consumer Rankings of Risk Reduction Methods”, Journal of Marketing, Vol. 35, pp. 56-61. Sjoberg, L. (1980), “The Risks of Risk Analysis”, Acta Psychologica, Vol. 60, July, pp. 381-5. Sowton, E. (1989), “No Big Bangs for EFTPOS”, Banker, October, pp. 116-17. Stem, D.E. Jr., Lamb, C.W. Jr. and MacLachlan, D.U. (1977), “Perceived Risk: A Synthesis”, European Journal of Marketing, Vol. 11 No. 4, pp. 312-19. Stone, R.N. and Gronhaug, K. (1993), “Perceived Risk: Further Considerations for the Marketing Discipline”, European Journal of Marketing, Vol. 27 No. 3, pp. 39-50. Swinyard, W.R. and Ghee, L.G. (1987), “Adoption Patterns of New Banking Technology in Southeast Asia”, International Journal of Bank Marketing, Vol. 5 No. 4, pp. 35-48. Vinson, D.E. and McVandon, W. (1978), “Developing a Market for a New EFTS Bank Service”, Journal of Marketing, April, pp. 83-6.http://www.szdhsjt.com/Marketing/International_Marketing/ Wiley, J.B. and Richard, L.M. (1974), “Application of Discriminant Analysis in Formulating Promotional 36 INTERNATIONAL JOURNAL OF BANK MARKETING 12,8 Strategy for Bank Credit Cards”, Advances in Consumer Research, Vol. 2, pp. 535-44. Yiu, H.C. and Kwoen, C.F. (1987), “Motives and Barriers to Credit Card and Adoption in Hong Kong”, The Hong Kong Manager, March-April, pp. 16-21. Zikmund, W.G. (1973), An Empirical Investigation of the Multidimensional Nature of Perceived Risk and Related Variables, unpublished PhD thesis, University of Colorado, Boulder, CO. Appendix Questionnaire We are a team of researchers from The Chinese University of Hong Kong now undertaking a survey on how Hong Kong people are using electronic banking services. I would like to have your co-operation in answering the following questions. The information collected will only be used for research purposes. All collected information will be treated with strict confidentiality. Please circle the answer that you think best describes your perceptions and attitudes. Definition of Terms Used: EPS stands for Easy Pay System in which you can directly transfer money from your bank account to a retailer’s account to pay for your bill by electronic means. ETC/ATM stands for Electronic Teller Card/Automatic Teller Machine in which you can withdraw/transfer money from your bank account. Part I 1. How many ETC/ATM cards do you carry? |