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Customers’Risk Perceptions of Electronic Payment Systems 客户(18)

时间:2010-09-19 22:16来源:写作值吧 作者:代写留学生essay 点击:
Consumer Research, 1975, pp. 29-37. Porter, T.C., Swerdlow, R.A. and Staples, W.A. (1979), Who Uses Bank Debit Cards?, Business Horizons, February, pp. 14-19. Rogers, E.M. (1983), Diffusion of Innovat

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Consumer Research, 1975, pp. 29-37.
Porter, T.C., Swerdlow, R.A. and Staples, W.A. (1979), ”Who
Uses Bank Debit Cards?”, Business Horizons, February,
pp. 14-19.
Rogers, E.M. (1983), Diffusion of Innovations, Free Press, New
York, NY.
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36 INTERNATIONAL JOURNAL OF BANK MARKETING 12,8
Strategy for Bank Credit Cards”, Advances in Consumer
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Appendix
Questionnaire
We are a team of researchers from The Chinese University of
Hong Kong now undertaking a survey on how Hong Kong
people are using electronic banking services. I would like to
have your co-operation in answering the following questions.
The information collected will only be used for research
purposes. All collected information will be treated with strict
confidentiality. Please circle the answer that you think best
describes your perceptions and attitudes.
Definition of Terms Used:
EPS stands for Easy Pay System in which you can
directly transfer money from your bank account to
a retailer’s account to pay for your bill by electronic
means.
ETC/ATM stands for Electronic Teller Card/Automatic Teller
Machine in which you can withdraw/transfer
money from your bank account.
Part I
1. How many ETC/ATM cards do you carry?


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