武汉市第十一中学,凡客体格式,妖精的独步舞结局
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Others see the Internet as a technological battleground, filled with phrases like "this website is super technical" and "that website is bad". Almost every techie in a web company has ambitious plans to build a technology system that has never been seen before. You know, tencent, China's most profitable Internet company, is not China's most technologically advanced technology company.
The Internet is not just a media, not just a speech field, not just a technology kingdom with only "0 and 1" codes. The Internet is a society. If you want to talk about the nature of the Internet industry, then the nature of the industry is the commercial society. It's so bland, so bland, that most people forget when they're actually doing it -- and it turns out the Internet has to follow some of the oldest economic rules.
The Internet itself is not as simple as the media, but the website, an important part of the Internet, can be regarded as a kind of media. The core of media economics is two words: size and scope.
Economies of scale emerge when the cost of each additional unit of production falls as production expands. This is the essence of the media economy. The more a newspaper is printed, the lower its unit cost will be. And the digital nature of the web makes copying almost costless. In the Internet industry, the Matthew effect of the stronger the stronger is the strongest.
The scope of the Internet economy has become extremely clear in this era. If a few years ago you couldn't imagine how baidu could be a competitor to alibaba, then today, alibaba's taobao actually blocks baidu spider's information capture, and baidu has launched its own baifu bao to challenge alipay's status. The network jump of Internet information across regions and industries allows any network enterprise to get involved in any kind of business, and this kind of involvement is very fast.
Anyone who has studied a bit of media will find this simple. But if you really understand this, you will know how absurd long tail and abundance are.
With the development of modern civilization, the cost of media expansion is very low. Since the early 1980s, when there were only a few channels of television, four newspapers and a thin magazine, the media have developed into the splendid world of today. Supply is so abundant, but demand is still so scarce. Since the Internet is also a business, it must also be an "exchange" : an exchange of unlimited information and limited attention. Even the smartest people have only 24 hours, and the Internet industry faces scarcity, not abundance.
Since it is scarce, "efficiency" cannot be avoided. How to focus on yourself in the shortest possible time, and effectively, has become an issue that every Internet company has to worry about. The first option most Internet companies choose is technology.
The Internet is called the Internet only by computers, and the computer is the product of the scientific and technological development of modern civilization. Therefore, most people regard the Internet industry as a high-tech industry and Internet enterprises as technology-driven enterprises. For an Internet professional, the popular saying is: the website.
There are two levels of technology requirements in the Internet industry. At the user level, the simpler the better. At the developer level, it's pretty complicated. It is reasonable to believe that 90 per cent of people who go online do not actually know what HTTP means or what is called "hypertext" or "database", but this does not affect the increasing number of people accessing the Internet. As one famous person said, you can only eat eggs. Why must you go to see the hen who laid the eggs?
Too many Internet users are so numb to technology that they don't care whether a website is written in Php or Java, or whether it's an SQL Server or an Oracle database in the background. But the idea is not to say: develop "programs" that make most users feel easy to use. Because, in general, this is the equivalent of making a really deep technical system.
People in the IT community generally agree that FireFox is a better browser than Microsoft because IT is said to have fewer bugs and has a lot of plugins to help the browser do more. It may be stronger than IE, but it does have less market share. The reason for this is that you don't need to download and install Internet explorer, and with FireFox, you have to go online to find the software, and it takes a quarter of an hour to download and install it.
The power of business has made IE's market share an important entry point in the Internet world: the number one browser. The power of business also allowed it to defeat Netscape, the first dominant browser. Technology is not everything.
Let's take a look at Google, the business marvel of an online society. It took only ten years to grow from a tiny speck to an empire. Many people think this is due to the skill of Sergey Brin and Larry Page, two Stanford computer PHDS, but the truth is that the empire was not built independently by the two men with the ideal of "open freedom" hackers. Behind the organization, there is a flash of business intelligence.
In Google's decade, a lot has happened. But two things matter most to the company. The first was the introduction of Sequoia Capital and Kleiner Perkins Caufield&Byers, two venture Capital funds, in its first round of funding. The two funds, which have invested a total of $25m, each put a person on the board: Mike Moritz and John Doerr. They have built behemoths such as Sun, Intuit, Amazon and Yahoo.
The second thing that's more important is Eric e. Schmidt joined as chairman and later as chief executive. This gentleman is also known as the "old fox" in American business circles. He once turned Novell into a profitable company.
Google's success is not technological, but commercial. Technology and websites are just tools to make money. So, I've never thought of myself as a web site, as an alternative, as a business. It's just that there are artificial houses to do business, and I run websites to do business. Since it is business, I seldom develop things that have no customers but users. Only when there is commercial demand can we enter development, while the business demand that constantly generates cash flow will make development better and make technology, as a money making tool, easier to help make money.
Using a variety of technologies, various websites have been created based on various data transfer protocols. There are actually only two kinds of business logic for these websites: advertising, or e-commerce. The former relies on the media properties of the Internet, while the latter USES the Internet to reduce their selling costs. But in any case, the sites compete for users' valuable attention, which can turn into an AD click or a bank card payment.
There are all kinds of businesses on the Internet. There are more kinds of businesses than there are in the real world.
Since the advent of web2.0 sites such as blogs and SNS, there have been some subtle but profound changes in the online world. That is, there is a second thing about the Internet: people.
In the early days of the Internet, there was only information. Because only information can be customized, and only bits can be transmitted. Most people get information online, while a few trained people produce it. In this state of affairs, websites are destined to be as traditional as traditional media even if they are the main source of income from advertising: television sells ratings, newspapers sell circulation, and websites sell traffic.
Information, not people, permeates the Internet. As a result, early search engines did not consider registering. Both baidu and Google have launched registration systems in the past two years. And it's precisely because they realize that there are people on the Internet, so, just as people in the real world need an identity certificate, the registration of that person's information becomes extremely important.
The shape of the Internet has changed dramatically since then, moving from media or a store to a platform. Google today, it's hard to tell you it as a pure search engine company, its subsidiary, has nearly 60 companies, doing different network services, large and small sites are hard platform around the users, and these large and small platform together, today has become such a network system, in other words, a virtual society.
So how do people get on the Internet? There are two channels. The first is self-substitution. Blog is a network product with strong self-substitution characteristics. A person who writes a blog all year round will unconsciously reflect himself or herself on the Internet. From the perspective of readers, he or she will see a real person, not just a few log messages.
The second route is self-disclosure. In many websites, users are not willing to disclose their information too much, but in online communities like SNS, too many people not only upload their real pictures, but also take pains to fill in their birthday, graduation school, work unit and even the mottoes they believe. |
