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Managing perceived risk for credit card purchase through sup(22)

时间:2010-10-05 08:56来源:Financial Services Marketing 作者:代写金融服务ess 点击:
I Statements for measuring association between supplementary services and functional risk 1. Separate charges for some extra facilities are worth their value like petrol and railway ticket purchases.

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I Statements for measuring association
between supplementary services and
functional risk
1. Separate charges for some extra facilities
are worth their value like petrol and
railway ticket purchases.
2. Additional benefi ts help in meeting all
my fi nancial needs.
3. Additional benefi ts are appropriately
designed to meet fi nancial requirements.
4. Additional facilities with a credit card
meet my expectations.
5. I would prefer to have added benefi ts
with my credit card.
Managing perceived risk for credit card purchase
© 2008 Palgrave Macmillan Ltd 1363-0539 $30.00 Vol. 12, 4 331–345 Journal of Financial Services Marketing 345
6. * Additional facilities with a credit card
increase its usage value.
7. * Buying airline / railway tickets by using a
credit card at special counters save time.
8. * Through an add-on card other family
members can also use the credit card.
9. * I do not face the problem of inadequate
cash because of ATM access, cash
advance and cash withdrawal facilities
with my credit card.
10. * ATM access, cash advance and cash
withdrawal and other facilities help to
meet my fi nancial requirements
effectively.
* These statements were judged to be of
high value by the experts and considered as
major components of the construct towards
association of functional risk and
supplementary services.
II Statements for measuring association
between supplementary services and
psychological risk
1. Protection against loss or damage from
fi re for items purchased through credit
card provides me with a sense of security.
2. People give recognition and attention,
if purchases are made through credit
card.
3. I feel proud while making purchases
through credit cards.
4. It is easy to make a purchase decision on
the basis of additional benefi ts.
5. I feel delighted to have extra benefi ts
with my credit card.
6. * * I feel good about my decision to have
additional facilities with my credit card.
7. * * I feel myself in safe hands due to
zero / limited lost card liability.
8. * * I prefer to have recognition and
attention, if purchases are made through
credit card.
9. * * Additional facilities like ATM access,
cash withdrawal, etc with credit card
provides me with a sense of security.
10. * * My family members are not dependent
on me to use credit card due to add-on
card availability.
* * These statements were judged to be of
high value by the experts and considered as
major components of the construct towards
association of psychological risk and
supplementary services.
 



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