卢沟桥烽火ppt,姜维传乱码,国防科技大学校长杨学军
0.000* P3 I prefer to have recognition and attention, if purchases are made through credit card. Male Female Total 360 360 720 378.04 342.96 58486.50 − 2.359 0.018* P4 I feel myself in safe hands due to zero/limited lost card liability. Male Female Total 360 360 720 382.99 338.01 56702.00 − 3.200 0.001* P5 I feel good about my decision to have additional facilities with my credit card. Male Female Total 360 360 720 352.91 368.09 62066.00 − 1.110 0.267 *Mean Rank difference is signifi cant at the 0.05 level Goyal 342 Journal of Financial Services Marketing Vol. 12, 4 331–345 © 2008 Palgrave Macmillan Ltd 1363-0539 $30.00 positive perception towards the effective role of supplementary services to control psychological risk associated with credit cards. The perception of respondents, on the basis of their gender, towards the role of supplementary services for handling the functional risk associated with credit cards is analysed with the help of Table 5 with the Mann – Whitney U-test. The results indicate that females favour the functional viability of supplementary services more than males in general as per statement F5 (signifi cant at p < 0.05) and also indicate more perceived utility of ATM access, cash advance and cash withdrawal facility than males as per statements F1 and F2 (signifi cant at p < 0.05). Both males and females have near equal preference for facilities of add-on card and airline / railway ticket purchase through credit card. Table 6 presents the role of gender in determining the function of supplementary services in controlling the psychological risk with credit card purchase — with the Mann – Whitney U-test. It can be inferred that males perceive more psychological security with additional features as per the signifi cance ( p < 0.05) of statements P2, P3 and P4. Further, the results show that additional facilities are perceived to provide more sense of security, safety and of recognition to males than females. Both genders, however, have near equal perception about feeling good to have additional benefi ts with their credit cards as per statement P5. CONCLUSION It is examined whether the supplementary services are helpful in controlling the functional risk and psychological risk perceived to be associated with credit cards. Respondents perceive that supplementary services provide and enhance the functional viability and operational value of credit cards. In other words, consumers show positive |
