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Managing perceived risk for credit card purchase through sup(14)

时间:2010-10-05 08:56来源:Financial Services Marketing 作者:代写金融服务ess 点击:
their age groups, towards the role of supplementary services for handling the psychological risk perceived to be associated with credit card services is analysed with the help of Table 4 with the Krus

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their age groups, towards the role of
supplementary services for handling the
psychological risk perceived to be associated
with credit card services is analysed with the
help of Table 4 with the Kruskal – Wallishttp://www.szdhsjt.com/liuxuezuoyedaixie/xinxilanzuoye/
one-way analysis of variance test. Examination
of the chi-square value indicates that the age
groups differ signifi cantly ( p < 0.05) in their
perception towards statements P2, P3 and P5.
For statements P2 and P3, the 55 + year age
group perceives more psychological value,
followed by the age group 35 – 44 years and
25 – 34 years, respectively. For statement P5,
the age group 18 – 24 years prefers additional
benefi ts with credit cards, followed by the
age group 45 – 54 years.
It can be inferred that respondents in
the age group of 55 + years show a more
Table 4 Kruskal – Wallis one-way analysis of variance for differences among age categories towards perception of
supplementary services in managing psychological risk with credit cards
S. No. Statements Age
(in years)
N Mean
rank*
Chi-square d.f. Signifi cance
P1 My family members are not
dependent on me to use credit card
due to add-on card availability.
18 – 24
25 – 34
35 – 44
45 – 54
55+
Total
239
200
115
116
50
720
342.19
370.92
382.46
357.48
362.89
4.784
4
0.310
P2 Additional facilities like ATM
access, cash withdrawal, etc. with
credit card provides me with a
sense of security.
18 – 24
25 – 34
35 – 44
45 – 54
55+
Total
239
200
115
116
50
720
331.22
358.72
382.14
358.56
462.28
20.356
4
0.000*
P3 I prefer to have recognition and
attention, if purchases are made
through credit card.
18 – 24
25 – 34
35 – 44
45 – 54
55+
Total
239
200
115
116
50
720
346.19
394.14
362.78
293.90
443.63
28.539
4
0.000*
P4 I feel myself in safe hands due to
zero/limited lost card liability.
18 – 24
25 – 34
35 – 44
45 – 54
55+
Total
239
200
115
116
50
720
372.92
356.03
367.12
331.55
370.96
4.176
4
0.383
P5 I feel good about my decision to
have additional facilities with my
credit card.
18 – 24
25 – 34
35 – 44
45 – 54


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