出生入死造句,3d电视机排行榜,适合女士开的车
consumer risk reduction ’ , Journal of Marketing Research , Vol. 16 (May) , pp. 268 – 274 . 8 Credit card usage up in India, The Economic Times , 20th January, 2005. Available at . indiatimes.com/articleshow/msid-996268,prtpage-1.cms . 9 Mastercard targets 40% growth, Financial Express , 24th January, 2005. Available at nancialexpress. com/fe_full_story.php?content_id=51195 . 10 Credit cards: Banking on trust, 13th June, 2002, Available at /feat/cred. html . 11 Schiffman , L . G . and Kanuk , L . L . ( 1997 ) ‘ Consumer Behaviour ’ , Prentice-Hall of India, New Delhi . 12 Turley , L . W . and LeBlanc , R . P . ( 1993 ) ‘ An exploratory investigation of consumer decision making in the service sector ’ , Journal of Services Marketing , Vol. 7 , No. 4 , pp. 11 – 18 . 13 Dowling , G . R . and Staelin , R . ( 1994 ) ‘ A model of perceived risk and infl uenced risk-handling activity ’ , Journal of Consumer Research , Vol. 21 , No. (1st June) , pp. 119 – 134 . 14 Smith , J . B . and Bristor , J . M . ( 1994 ) ‘ Uncertainty orientation ’ , Psychology and Marketing , Vol. 11 , No. 6 , November, pp. 587 – 607 . 15 Eiglier , P . and Langeard , E . ( 1977 ) ‘ A new approach to services marketing ’ , in Eiglier, P., Langeard, E., Lovelock, C. H., Bateson, J. E. G. and Young, R. F. (eds) ‘ Marketing Consumer Services: New Insights ’ , Marketing Science Institute, Cambridge , pp. 33 – 58 . 16 Zeithaml , V . ( 1981 ) ‘ How consumer evaluation processes differ between goods and services ’ , in Lovelock, C. H. (ed) ‘ Services Marketing ’ , Prentice-Hall, USA . 17 Guseman , D . S . ( 1981 ) ‘ Risk perception and risk reduction in consumer services ’ , in Donnelly, J. H. and George, W. R. (eds) ‘ The Marketing of Services ’ , American Marketing Association, Chicago . Goyal 344 Journal of Financial Services Marketing Vol. 12, 4 331–345 © 2008 Palgrave Macmillan Ltd 1363-0539 $30.00 18 Murray , K . B . ( 1991 ) ‘ A test of services marketing theory: Consumer information acquisition activities ’ , Journal of Marketing , Vol. 55 (January) , pp. 10 – 25 . 19 Murray , K . B . and Schlacter , J . L . ( 1990 ) ‘ The impact of services versus goods on consumers ’ assessment of perceived risk and variability ’ , Journal of the Academy of Marketing Science , Vol. 18 , No. 1 , pp. 51 – 65 . 20 Spence , H . E . , Engel , J . F . and Blackwell , R . D . ( 1970 ) |
