| is the leading guide in terms of traffic, advertising, household and business user reach. This is the first "digital gold mine".
2. A great success
In the present day, Yahoo Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 232 million individuals each month worldwide.
Yahoo is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company's global Web network includes 25 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States. There are many reasons lead Yahoo Inc. to today’s success, while the most two critical factors are their knowledge innovation and the management of knowledge.
3. Taking "people" as the center
An Interesting Phenomenon is that there is a significant difference between Financial Capital and Knowledge Capital in the era of knowledge-driven economy. Investment of money has no direct correlation to the business performance and knowledge management. The same amount of input on the same system may bring one company considerable benefits or expensive furnishings to another. While the knowledge capital investment direct impact the performance of each company's business and 代写essay knowledge management. Because in the era of knowledge economy, what the most important factor leads to business success is the knowledge innovation of business owner. The goal of knowledge management is to improve enterprise level of knowledge sharing and knowledge innovation.
Therefore, it is more reasonable to take "people" as the center instead the management philosophy of take the "land" as the center in age of agriculture or take "Financial Capital" as the center in the industrial age. It is more suitable to the present society which based on information knowledge economy. Regard people as one of the most important resource encourage their exertion and make it appropriate expertise in order to maximize application of the knowledge and innovation. This is not only a goal in progress and development of human society, but also the highest state and the core content of knowledge management.
Conclusion
In current business climate, The Human resource management has become an essential part of every business, especially in successful organizations,such as Nokia and Yahoo. There is no doubt that the successful result credit to a successful decision of strategic. The innovation-decision in Nokia and Yahoo must be made up with the steps as follows: (1) from first knowledge of an innovation, (2) to forming an attitude toward the innovation, (3) to a decision to adopt or reject, (4) to implementation of the new idea, and (5) to confirmation of this decision" (p. 161). The individual or decision unit considers and then decides about the appropriateness of the new idea for ongoing practice. The variable of the idea being new differentiates innovation decision-making from other forms of decision-making (Rogers, 1995, p.161). |
