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The case Of Nokia Com.
1. Introduction of Nokia
Nokia is the world leader in mobile communications. It has the 38% share of the global mobile phone market. The company has become the leading supplier of mobile phones . It is due to the Nokia’s management, especially the company’s Human Resource Management. The first and the most important is the staffing needs of the company whether staff members are company employees or outside contractors. In less than a decade, it best out other brands, like Motorola, Siemens, Qualcomm, and Eriksson to become the number one player in the market. The basis is its experience, innovation, user-friendliness and secure solutions. By adding mobility to the Internet, Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia includes two business groups, there are Nokia Mobile Phones and Nokia Networks. What’s more, the company includes a independent Nokia Ventures Organization (NVO) and the corporate research unit, Nokia Research Centre.
2. Innovation and HRM in Nokia
Innovation is necessary in the business world, especially in high-tech businesses. At Nokia, innovation and decision making are pushed right down to the bottom line.
Like other growing organizations, the challenge that faced the company was how to stay innovative as it grew.”You can’t force people to be innovative. You can foster it, encourage it, nourish it, but you can’t force it, “said Nokia’s Senior Vice-president for Corporate Communication Lauri Kivinen. And he said, “It is a spirit of trying to think outside the box, trying to look around the corner, trying to imagine the outcome of a chain of developments.”There is no secret formula to the company’s success., but it hardly achieves that. However, Nokia is a success example. Mr. Bentley also stressed the importance of optimizing productivity while promoting work-life balance. The HR manager is also challenged with the task of providing the skills, cultures, atmosphere and processes necessary for e-knowledge and capabilities.
In Nokia, processes are its key, and some of Nokia’s key processes are those in the Nokia Ventures Organization, the company’s formal approach to fostering, encouraging and nourishing innovation. To implement such a strategy, the NVO had a collection of corporate venturing tools and capabilities. The NVO was created to develop new business opportunities that fell outside of current focus of Nokia’s business centre. The NVO seeks to develop both internally generated projects as well as external projects. With an organization like the NVO, Nokia could vary its innovative processes easily. Furthermore, if Nokia wanted to look outside the company for ideas, then the NVO could direct monies elsewhere. This kind of flexibility is difficult to establish and maintain in most large, international companies. The key to a successful is the Nokia’s unique culture and original human resource management. Mr. Alan Bentley, Vice President of Nokia Mobile Phones, emphasized that the main role of HR would be to align HR practices to business strategy and to address the implications of change management. |
