曼联02托迈酷客,穿越之卫宫士郎,手绘板
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SCM of HUAWEI P-series mobile phones
In fact, the SCM of mobile phone industry is so complicated that it needs not only labor-intensive industries to produce, but also high-tech industries to support. So the major mobile phone brands need to put in great efforts to ensure their supply stability. The whole supply system is simply divided into three parts: manufacturing, sales and end-users. All parts need to be stable in this process.
4.7.1 HUAWEI P-series mobile phones are completed in 5 steps:
• Manufacture（ODM、OEM）
• R&D
• Quality（SQE、 QE、OQA）
• Components(materials, display, CPU, Software
• CS
The whole process of mobile phone production is a very complex production process, not only need to have a lot of investment in research and development, but also need to invest a lot of energy in the production and quality.
4.7.2 The sales link of P-series mobile phones can be completed through a variety of sales models:
HUAWEI phones are sold online and offline：
- Off line: First of all, cooperate with distributors to sell in physical stores.：Gome, Suning and other electrical stores. The second is to use the way of starting a direct shop to promote, so that we can better enhance the customer experience
- On line: T mall , JD , the official website of the HUAWEI
In the end, Through the offline experience online purchase of this new sales method, to a large extent, improve the consumer experience, but also to increase sales.
4.7.3 HUAWEI P-series mobile phones Value created and Distribution strategy
The mobile phone industry is an industry that involves a lot of related industries, so the production of a mobile phone needs a lot of suppliers, supplier management is particularly important. The results of a global purchasing and supply chain study at Michigan State University show that among all the ways to reduce purchasing costs, supplier involvement in product development has the greatest potential, with a cost reduction of 42%, a cost reduction of 40% by using supplier's technology and process, and an immediate production by supplier. At 20% cost, suppliers can reduce costs by 14% by improving quality, while only 11% by improving procurement processes and price negotiations.（lishuang.zhao 2018） So a good supply chain management can create a great cost advantage, improve product quality, improve research and development efficiency.
HUAWEI's early sales strategy did incorporate both online and offline models, but the offline model lacked support from physical stores, so it did not have a large market share of competitors OPPO and VIVO. The key strategy behind should increase the investment of direct outlets.
5. Evaluation and Control
Strategic management decisions will have a significant and lasting impact on the enterprise, and wrong strategic decisions will bring serious losses to the enterprise, while timely evaluation can make the manager prevent potential problems from occurring in the future.
First, we use Balanced Scorecard to score the various dimensions of enterprise operation and assess the enterprise's operation performance, including long-term strategic goals, short-term financial goals, external shareholders, customer evaluation, internal management efficiency, performance assessment, growth process of management and learning, etc.
Secondly, a strategic evaluation framework should be established to check the implementation of enterprise strategies and constantly correct internal and external threats. Therefore, enterprises should constantly monitor the changes of environmental factors.
Finally, measure enterprise performance, compare the expected results with the actual results, study the deviation of the actual process to the plan, evaluate individual performance and the progress achieved in the process of achieving the established goals.
References
Dambrāns, K. (2016). How China’s HUAWEI is taking on Samsung and Apple. Retrieved September 30, 2018, from The Conversation Web site: http://theconversation.com/how-chinas-HUAWEI-is-taking-on-samsung-and-apple-52838.
Luo, Y., Cacchione, M., Junkunc, M. and Lu, S. C. (2012). Entrepreneurial pioneer of international venturing: the case of HUAWEI. Organizational Dynamics, 40(1), 67-74.
Lin, X., Liu, B., Han, J. and Chen, X. (2018). Industrial upgrading based on global innovation chains: A case study of HUAWEI technologies Co., Ltd. Shenzhen. International Journal of Innovation Studies, 3(9), 128.
Rimlinger, Chris. Push and Pull Marketing Strategies: Using Them to Your Advantage Franchising World; Washington Vol. 43, Iss. 12, (Dec 2011): 15-16.
Lishuang.zhao(2018) https://wenku.baidu.com/view/d6c1800b16fc700aba68fc00.html
Philip Kotler (2000). Marketing Management Millenium Edition, Tenth Edition.
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