射丝瓜,88wwee,色即是空2015中文字幕
|
Dyson's Flexibility and Focus
Dyson's strategy comes under perennial renaissance as Dyson focus on consistent, enduring and constant change with creativity and new ideas.
ANS-OFF Matrix
The ANS-OFF Matrix suggests that Dyson has decided its product strategy and market growth through:
Market development by entering into new markets (45 countries and are still expanding) with existing products.
Product development by introducing new features to the existing products into existing markets.
Industry Analysis:
Porter 5 Forces Analysis:
Bargaining power of buyers:
It will be low as Dyson's innovative technology provides something that none of the competitor provides so the customers would not be having any product to compare the Dyson products with. This will result in the low bargaining power of buyers.
Bargaining power of suppliers:
Suppliers have low bargaining power as Dyson is the industry leader and is selling the maximum number of units so they have all rights to impose power on its suppliers.
Rivalry of competitors:
Rivalry of competitors is not severe as the closest competitor in cylinder and upright vacuum cleaners is Vax, which is far behind Dyson.
|
