珠海房产之窗,三河热线,广播爱好者
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Order-winners-the initial step is to enter a market and to identify the way to win orders against the competitors. Order winners are market specific.
The customer’s products and service requirements can be packed into an order winning criteria. The criteria relates the markets varying preference for
Rumack looked at various opportunities and decided to utilise the brand name of its most popular product Restolvic to raise its profit and sales. The strategy was successful and resulted in increased production and offered its customers with a lot of new varieties. The key orders qualifiers and winners can be classified as being the wide product range, volume variation and high manufacturing standard and product availability.
Hooley,G. , Saunders,J. and Piercy,N. (2004) Marketing strategy and competitive positioning.3rd Edn. England: Pearson Education Limited
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