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Executive Summary执行摘要
自由泳是一家位于中国辽宁省大连市的公司。它是一家高端的私人定制旅游公司，这意味着公司的目标群体是那些愿意为旅游体验付出更高价格的高收入客户。除此之外，公司以家庭为导向，还擅长朋友、商务等精品旅游团的定制旅游体验。为每位旅客提供最好的私人定制服务。Freestyle是一家拥有完全许可证的公司，负责集团、休闲和公司旅行。客户满意是我们的首要任务。我们之所以选择大连，是因为它是中国最好的旅游胜地之一。因此，对我们提供的服务有很高的需求。这个城镇以其卓越的时尚、对足球的热情和建筑的多样性而闻名。众所周知，它有许多广场，使它像巴黎。公司的理念是：专注于独特、深入、极致的个人定制旅游体验。我们拥有一支顶级的专业团队，确保您和您的家人在您在中国的整个逗留期间都能得到最好的服务。
FreeStyle is a company located in Dalian, Liaoning Province, China. It is a high-end private custom travel company.That means the target group of the company is focus on the high-income customers who are willing to pay the higher price on the travelling experience. Besides that, the company is family oriented and also good at friends, business and another boutique—style tour groups custom travel experience. Each traveler is given the best private customized services. FreeStyle is a fully licensed company that takes care of the group, leisure, and corporate travel. Clients satisfaction is our main priority. The reason why we chose Dalian is that it is one of the best tourist locations in China. Due to this, there is a high demand for the services that we offer. The town is famous for its excellent fashion, enthusiasm for football and the diversity in architecture. It is known to have many squares that make it resemble Paris. The company's philosophy is: focus on unique, in-depth, the ultimate personal custom travel experience. We have a top professional team that ensures that you and your family receive the best service throughout your entire stay in China.
我们选择了旅游业，因为它是一个每年平均增长2%的行业。此外，在这个行业中，冒险旅行正在兴起。我们提供旅行指南，帮助您在度假期间计划活动。我们的导游将陪同您游览我们美丽的城市。提供的服务多种多样。有了这个，我们的所有客户都将得到他们的规格。显赫的家庭不应该害怕寻求我们的服务，因为我们有豪华轿车和其他大型汽车为您提供。你在大连期间不必买新车。我们付出了很大的努力来确保我们提供的车辆舒适安静。此外，我们还确保车辆行驶良好，并有很大的空间供人及其行李（商业规划）。除了公路运输，我们还提供水路运输。如果你想下水的话，你可以租用摩托艇和游艇。船上有很多食物和饮料。你不必担心开车，因为游艇是和他们的司机一起来的。
We chose the tourism sector since it is a growing industry at an average of 2% per year. Also, in this industry adventure travel is on the rise. We provide a travel guide that will help you plan your activities while you are on your vacation. Our handy tour guides will accompany you as you tour around our beautiful city. The services provided are diverse. With this, all our customers will be catered for by their specifications. Prominent families should not fear to seek our services since we have limousines and other big cars to provide for you. There is no need to buy a new car while you are in Dalian. We have put much effort into ensuring that the vehicles we provide are comfortable and quiet. Also, we have ensured that the vehicles ride well and have much space for people and their luggage(Business Planning). Apart from road transport, we also offer water transport. There are motorboats and yachts which you can hire in case you want to go into the water. The boats are well stocked with both food and drinks. You do not have to worry about the driving since the yachts come with their drivers.
FreeStyle provides its clients with complete travel-related services including events management services. The level of services we provide will exceed our client's expectations as we make each event fantastic and memorable. Our top professional team is trained to ensure that they understand the client's wants and need and work with them to come up with the best schedule for their vacation. All the tour guides are well acquainted with the tourist attraction sites in Dalian. Apart from providing transportation, Free Style, also offers accommodation for its clients. We have an online site which allows our clients to book our services in advance. They can even book months before they visit. Also, the site will enable them to inquire about anything that is unclear to them.
Our target audience is both the international and local tourist. Before starting the company, we will consider both the external and internal factors that may affect it. The external factors entail the income levels of the residents in Dalian and how often they travel. The internal factors are mainly cost related. Here we focus on the site of the company, the cost of recruiting and training employees, the market dissemination and inspection of the re-route. Another critical part is the sources of funds. FreeStyle has only three significant shareholders. We also considered partner investment where people could buy shares from the company (Cady). The shareholders will make all the decisions. It will ensure that there is faster decision making and that the decisions made are in support of the company's primary goal.
Before allowing a new partner to invest, we ensured that we offered enough information about the prospects of future success. The philosophy of the company has to be well understood by anyone who desires to be a partner in our company. Also, to ensure we raise enough funds, we will persuade more people to invest. We will also build more capital from bank loans. Due to the credit rating and local policy benefit, the company would like to borrow the sufficient money with a lower interest rate, so that the company would like to gain the sufficient cash flow. Half of the funds for our capital will be from private investors while the rest will be from the business loans. The fact that our company will be a limited liability corporation means that all the shareholders will be shielded from personal liability.
We think that the company is going to succeed because Dalian provides a good market for the services. The tourists will visit throughout the year, and as a result, there is no time in the year when we will experience a shortage of customers. The fact that we are family oriented will attract more customers as many people prefer traveling with the people they love Family is as a group, the father would like to pay more money for their children and wife because they are willing to have a private and warm travelling.When they come in groups, it means they will pay more which in turn will increase our profits. After analyzing, the other travel companies in Dalian, we have come up with favorable prices that will cater to all clients. The costs will be on the low end of the market (Gevurtz and Gevurtz). It will, in turn, increase our clientele. By the end of the year, our profits will have increased substantially.
In the next few years, the owners plan to open up new branches in several parts of Dalian. They will develop approximately five more travel agencies under the Limited Liability Corporation. This business plan only outlines the first plans that will be used to come up with more concrete goals. Hopefully, our company will be built three months after financing it. We also hope that by this time we will be in business. We plan to take advantage of our experienced team, excellent location and effective management and marketing to ensure that we boost our sales.
Visions
FreeStyle will establish itself primarily as a travel agency in Dalian. We will adhere to our strong principles even as we anticipate growth in several other outlets. Here are some of the principles that will guide our decision making:
1. We will our employees with a favorable working environment and treat with dignity and respect.
2. As we carry out this business, we consider diversity as an essential part of it. We will accept clients from every part of the globe.
3. High standards of excellence will be implemented in our service production.
4. We will ensure that our clients enjoy working with us. We aim to build a lasting relationship with all of them.
5. We aim to influence the community of Dalian positively. It also applies to other cities.
6. In every decision we make, we have to ensure that it improves our profitability since it is vital to our future success.
7. The business will put much effort into ensuring that we balance relaxation and excitement to both families and couples. It will be done by offering optional activities that will suit both individuals and groups.
Objectives
FreeStyle Company will run its business with a travel agency in a certain location Within first two years, FreeStyle will follow the following goals:
1. Become the leading travel agency in Dalian. |
