周丹伶,都市恋情周星驰,红豆方大同伴奏
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Strengths
Our main strength lays in power which our team has. The team are well equipped and trained so that they can pay attention to the details which they are given, and the team goes a long way in ensuring the customer feels satisfied and gets the value of their money. We will engage with the member of staffs to ensure that long-term plans and business strategies are jointly developed hence enable us to retain the company's objectives. Through our diversified client base, we will reduce our dependency on only one product. FreeStyle Company will undertake extensive marketing and advertising hence promoting its name as well as product and service awareness. Through focused and aggressive marketing campaign with clear strategies and goals, this is what will enable us to stay longer in the market.
Weaknesses
Being new to this industry, this makes us lack a reputation in comparison to our competitor. The personnel and staff members are all new and not familiar with each other because they have not worked anywhere previously together. To the organization, this is an enormous challenge, but I know with time we will overcome it. Additionally, the business may lack a better branding and better reputation like the rest of the businesses. This weakness, in turn, leads to many cases of low customer turn out because the business has not established its operations in the specific region or locality. The customers may prefer the already established brands in the market thus limit the expansion process of the new business. It may take time for the business to establish itself in the industry fully and reach the par set up by the counterparts in the industry. Other companies with a better reputation may, therefore, have a considerable market share which in turn determines the total income for the business.
Opportunities
Considering the number of families, individuals and corporate individuals who travel on a daily basis within China and the other parts of the world, this shows that the opportunities in the tours and travel are very many and massive. Secondly, there is a drive by the government which encourages young entrepreneurs to venture into the tourism industry. To us, this is an opportunity which we will fully utilize. Currently, there is an increase in growth rate in tourism this is through the current marketing campaign which is done by the regional tourism body and the government. Lastly, in this present times, there isn’t any reliable public transportation company which can take travelers to their area of interest and the international tourism indicates that this generation, travelers usually want an enriching experience which provides all things under one roof.
Additionally, the misfortune that may befall the competitors who fail to perform well in the industry provides the company with an opportunity to better its service delivery in the business while keeping an eye on the future without in any way hampering the quality of services provided by the business. At this age and time, there may be technological developments.
Threats
Due to the growth of the tourism sector, this has led to an increase in the number of companies which have entered the market. Because of this factors, competition has increased through a variety of sources which include; The hotels, travel agencies and lodges may establish vertically integrated transport systems and development of new lines so that they can provide additional services to its customers, some companies will establish new tactics and new marketing structures and which will provide traveling excursions which is similar to our and lastly, the existing competition.
The originality of idea and feasibility of the proposal
FreeStyle is a high-end private custom travel company which is in Dalian, Liaoning Province, China. In these present times, many families, company employees, and corporate owners have the desire to conquer and explore new places. For many reasons, many people are on the move from one place to another. Due to those reasons, the idea of FreeStyle traveling company was formed. The desire is to enable tourists and travelers to move and conquer new continents and to retain the thirst for the unknown. The company wants its customers to enjoy new places, to travel and broaden the view of the world, enjoy new places and experience the new cultures of the residents of China. Because of this passion for tourism, travel and expose, we decided to bestow that responsibility to ourselves.
As we earlier said, Free Style Company will provide travelers and individuals to corporate client, families, friends and leisure group travelers. The services and products which will be provided for by FreeStyle travel company will include tours, travel consultations, pre-arranged tours, reservation for lodging, custom packages, cargo passage and rental cars. The company wants to differentiate itself as the premier and adventure travel Company in the whole of China.
FreeStyle is a full-time service provider which also sells travel company services and goods. These services include Travel packages and airfare. The value added to FreeStyle Travel Company is that it will offer expertise and knowledge, specialty focus, competitive rates on adventure travels. This will in return ensure that customers experience maximum customer satisfaction. The companies travel adventure divided into two; those adventures are soft adventures and hard adventures. Both these adventures involve athletic and active activities. Like the name suggests, hard adventures are those activities which involve risks while soft adventures are those activities which are less demanding but only require competence. Economic research shows that traveling companies require these adventures so that they can remain viable in these hard economic times. In the tourism market industry, Free Style Company will be a niche higher in providing high-quality adventure travel market and be a full-service provider. The company will deal with top-notch professionals who are who have an accomplished background to enable us to realize our goals.
We have made brochures for rental car companies, travel locations, and entertainment. The brochures can be found in supermarkets, and the service provides which we directly interact with. The brochures for the FreeStyle company are made by Dalian Local Graphics which is found in Dalian town. When they are ready, upon request, they will be delivered to potential customers. In those brochures, one will find additional literature such as print ads, direct mail, and sales promotion materials that will be utilized as much as possible. Through the internet, we have a created a database which will maintain all the customer's contact and information such as phone numbers, email addresses, and postal addresses. The management soft would also contain the database to maintain the information of the clients.
Due to the competitive market, technology and more importantly the internet and the computerized reservation systems have in a significant way changed the way travel agencies are operating. The internet services enable customers to know more about an individual product and also enable them to buy the services and products via it. Some brokers are logged on the internet who call themselves discount air-fare brokers. They take advantage of the internet and offer tickets to customers at a lower price. Because of this factor, there has been an increase in price competition. Formation and implementation of Computerized Reservation Systems which we will adopt so that we can remain at par with the prevailing market trends will be used extensively. This will enable us to increase efficiency and speed of the company and customer transaction.
After successful years of business operations, Free Style Traveling Company will open other travel companies and agencies at different locations within China and beyond borders to open market for many more tourists, customers, and travelers. Through customer's satisfaction and research which we will conduct after that, we will identify potential opportunities so that we can increase our future sales. Our principal and the long-term goal is to identify ourselves as an internationally recognized traveling company world over.
Note 1: The sales figure for year 1 is$260,000 as stated in the financial feasibility part 1 for Free Style. In year two the sales increased by $40,000. In year three the sales increased by $80,700 because of the increased customer's loyalty and returned customers.
Note 2: the Opening stock is $12, 000 and this is the holding policy which FreeStyle Company wishes to maintain in the three years.
Note 3: The Purchases of $90,000has been worked out taking 34.6% of the yearly sales figure of $260,000. In the year 2, purchases of $94,000 have been worked out by taking 31.3% of the yearly sales figure of $300,000. In the year 3, purchases of $96,000 have been worked out by taking 24.8% of the yearly sales figure of $96,000. There is a decrease of 10% ( 34.6% down to 24.8%) due to slightly increase in purchases and a significant increase in sales in these three years.
Note 4: Like the first stock, the Closing stock was maintained at $12,000 in the three years.
Note 5: The cost of goods sold has been worked out by adding the opening stock, purchases and deducting closing stock.
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