有什么好听的伤感歌,黑道大学生,韩国林肯小朋友
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2. Open the company for business three months after financing.
3. Increase the company's annual sales between 4 and 8%
4. Ensure that we set up a Limited Liability Corporation that will reduce investor and personal liability.
5. Attain a positive net profit within the first quarter.
6. Double the number of clients by the end of the first year.
7. From the total sales, 15% should be from the internet.
8. Create strategic alliances with other travel agencies in Dalian, the whole of China and around the world.
9. Market our services via personal interactions, regional marketing, and the media.
10. Reach a 60% retention rate of customers between the second and the third year.
11. Saving travel tips for customer's design time.
12. Achieve quality first, air tickets, hotels, scenic spots, food, and guide the choice to satisfy each customer. Most intimate itinerary to be customized for each customer.
Keys to Success
1. Encourage the visitors to try out the local culture and experience its uniqueness.
2. Make the prices open and transparent to give the customers a chance to pick the most favorable one for them.
3. Offer 24/7 customer service.
4. Ensure that the travels are as secure as possible.
5. Visit all the destinations to check if they are suitable for our target clientele.
6. Ensure that all the several suppliers have undergone strict screening.
Operations
FreeStyle will be located near the beach. We will have an array of occurs ranging from small cars to huge ones to cater for both individuals, small and large families. We will also a team of qualified professional to help in the running of our business. The experts who are seemed as trainer, will undergo training for approximately two months before they start working. In preparation, they will be taught how to interact with the customers. They will also be given a tour around the city to ensure that they are familiar with all the famous tourist sites. To ensure that agency-customer communication is fast and efficient we will use Computerized Reservations Systems. In addition, the opening hours are 9:00am to 8pm seven days. The location is in the central city of the Dalian. There are 6 employees in the company, 1 is the manager who is responsible for the decision making, the other 5 are staff,
Since we need an online platform, we will create a website, Instagram page and also a Facebook page. To ensure that the platforms are in check, we will employ web designers who will continuously update the content. We will be using our social media pages such as facebook and newspaper such as Dalian Evening to advertise our services and special deals that may come along. We will partner up with the best hotels in the city which will offer our clients accommodation throughout their vacation. We will also help our customers get accommodation at discounted prices in these hotels. For international visitors, we will ensure that we book their air tickets in time for when they need to travel back.
Marketing
FreeStyle will make use of several forms of communication for their marketing strategy. Their internet website will be given much attention. The internet will provide much information to offer Free Style's demographics. Even though our company already has a website, we are aware that the site requires resources to develop and maintain it. It also needs to be regularly improved. The testing of the website will continuously be done to ensure that it ranks at the top of search engine results. Communication can also be done through magazine advertisements (Grewal and Levy). The advertisement will only be done in those magazines that have the same demographics as the company. In this way, we will be able to increase the visibility of our company and rank it as the best service provider for travels.
The travel agency market has become quite competitive over the years. The technology especially the internet and Computerized Reservation Systems have improved the operation of travel agencies. With the internet, agencies and clients can conduct their research about travel. Some brokers are using the internet to offer clients tickets at discounted rates. As a result, the price competition has gone up. Agencies are carrying out their transactions with customers faster and more efficiently thanks to the Computerized Reservation Systems. Start-up costs for travel agencies have gone up since these systems are quite costly. Increased deregulation is one of the most common trends in the industry. With this, the need for differentiation has risen. Several publications rate the performance of different travel agencies. Customers often use this statistic to choose the agency they will use while they are on vacation.
In many occasions, the prices for travel related services have reduced. Other trends include a decrease in the profit margins and a rise in the people interested in adventure travels. The travel industry consists of consolidators on the internet, small home-based businesses, and large national chains. An estimation of the number of people who participate in this market can be gotten from an analysis of the total number of members in the travel-related association. FreeStyle has been analyzing the market to look for any opportunities that may potentially increase their future sales. To keep track of the quality of the services we are offering, we will use trade shows, travel industry publications and any other information concerning this industry. Our company will provide customized travel services which will include high-end personalized travel services. It will make efforts to get rid of adverse experiences of traditional tourism such as disrespectful tour guides, compulsory shopping and temporary cancellation of some of the itineraries.
Despite having several competitors, FreeStyle will offer a superb combination of price, scope and local focus. Our company will ensure that it maintains a competitive pricing policy. The pricing will be based on the current market conditions. However, we expect that by the time we are the leading travel agency in the area we will set premium prices. For this company to be well-known globally, we will conduct an aggressive marketing campaign. In our first year of operation, we will sponsor and organize several public events. For instance, we will hold several football matches for the youth and children of Dalian. We expect that this will improve our image and thus boost our sales. We have already had several negotiations with the local football clubs. So far they are willing to participate in our events. We will utilize the domestic radio situations to inform the residents of the city about our company and the events it is organizing for the people. FreeStyle is planning to put sales personnel in different locations in Dalian. The staff will be stationed in places like shopping malls, parks, and workplaces. They will also issue brochures to people along the roads and in buses while they are traveling. With this, our company aims at creating a personal familiarity with its community.
With time, we will be able to create a loyal customer base which will enable us to use email newsletters and direct emails to customers who are included in our mailing list. The newsletters will allow us to pass information to these selected groups about our exclusive deals and other trips. The main reason for this is to incentivize the previous customers to have another journey with us. We will be giving out special offers to our loyal customers. As our operation continues, we will measure our progress in comparison to that of our competitors and the market. Even though we have already defined our target market, we are still open for additional segments.
With time, FreeStyle will be able to decide whether or not there should be adjustments in positioning. Also, we will make sure that we can access all the information concerning our market and our competitors. However, we will end up incurring some additional expenses on this project. Another essential marketing strategy is to form long-term relationships with our clients with the membership relationship which is related to the addition service for the different level membership such as gold, silver and others . We will have a database that will contain all the essential demographic and psychographic information. As the business continues to grow, we will come up with new plans to expand. FreeStyle can accommodate any number of trips at the same time. The trips will take place in any part of Dalian City. Our goal is to establish Free Style as an international travel agency.
The most important marketing strategy is to create awareness of the services we provide. After that, we form a customer base and put some efforts in building customer loyalty and referrals. Rather than competing on the prices, our competition will be based on the services provided. We will ensure that our pricing is reasonably proportional to our services. We will do everything possible to ensure that the customer is happy even if it will be at the expense of short-term profits. In the long run, this type of investment will be fruitful as we will be having a vast number of loyal customers. |
