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战略规划中的4PS战略:Strategic planning strategy for 4PS

时间:2014-04-22 08:49来源:www.szdhsjt.com 作者:yangcheng 点击:
本文研究的是一个以数据加密进行销售的集团,目前分为三个地区 - 亚洲,欧洲,中东和非洲,北美和南美地区分部.在这几个地区的研究的基础上,本集团报告分析的资料都是来自这些地区。

智能电视应用,奥巴马什么时候卸任,衡水招标

1 Introduction引言
 
1.1 Background背景
对于管理而言,本文研究的这个集团目前分为三个地区 - 亚洲,欧洲,中东和非洲,北美和南美地区分部.在这几个地区的研究的基础上,本集团报告分析的资料都是来自这些地区。文章后面会提供本集团的收入及业绩,这些分析不论货物/服务的起源,按地区进行划分。
For management purposes, the Group is currently organized into three regions - Asia, Europe, Middle East and Africa, North and South America on the basis of geographical segments America.These, the Group reports its primary segment information. The following table provides the Group's revenue and results by geographical area, irrespective of the origin of the goods / services.

根据目前的研究来说, (例如, 在 2005年, Liu 2004 Verhees Meulenberg)所披露的数据表示,与小型企业相比的中小企业,往往不愿采取大型策略的营销方式,因为主要是缺乏资源和专业人才。特别是对于技术性人才资源来说,他们非常缺乏营销专家,销售经理通常是唯一一个决策者,所以采用这种营销方式,没有明确的未来预期。
Current research (for example, in 2005, Liu 2004 Verhees Meulenberg) shown in comparison with large enterprises, SMEs tend to be more of a marketing reluctant to take, mainly because of a lack of resources and skills. In particular, since SMEs often lack the marketing experts and their owners, managers often are the only decision-makers choose to use a marketing approach, relying on what they think their marketing is such a practice in their organization consequences expected.
 
nCipher is a well recognised and respected leader in providing encryption and key management solutions to public and private enterprises and institutions world wide. nCipher help the customers – many of whom are among the world’s most security conscious organisations – to protect and secure their most sensitive information so as to achieve regulatory compliance, manage risk and stave off increasingly sophisticated attacks and threats. In so doing nCipher delivers the level of “next generation control” for data protection that is essential in the modern world.
 
nCipher’s customers range from the world’s top three pharmaceutical companies, four out of five of the world’s largest energy companies, more than half of the world’s ten major aerospace and defence companies as well as nine out of ten of the world’s largest banks.
 
nCipher remains focused on further enhancing the performance and ease of deployment of key Authority, based on an increasing knowledge base of customer usage patterns and deployment scenarios. In addition nCipher are working hard to extend the range of third party products and system platforms that can be managed by key Authority. nCipher believe that these and other investments will position key Authority as one of the most comprehensive general purpose key management solutions on the market.
 
1.2 Company’s objectives and Operations公司的目标和行动
nCipher remains concentrated on the application of cryptography to the real-world problems of identifying people and protecting their data, their business and the transactions, which occur between them. It operates and sells security products through a comprehensive network in the UK, Europe, Asia-Pacific Rim and the US. nCipher was named as a leader in the database encryption market by Forrester Research in its report entitled “The Forrester Wave: Database Encryption Solutions, Q3, 2005”.
 
Identity Management of nCipher is the user management and provision enables clients to automate activities associated with user systems and digital identities, credentials and entitlements.
 
Data protection suite gives security professionals the ability to secure information at the application, database, file or document level, providing defence in depth across multiple locations.
Enterprise Key Management is nCipher delivers this to drive lower operational costs and increased accountability by unifying and automating this critical aspect of security management. Cryptographic hardware platforms allow organizations to go beyond software based security techniques to secure encryption and signing keys, protect sensitive application code, prove the authenticity of documents and accelerate SSL operations.
 
2005 witnessed a high increase in demand of data protection products and services. Several companies, including ChoicePoint, LexisNexis and Time Warner, announced their requirement for enhanced data protection. Due to Data Protection Act 1998 and the increasingly competitive market of on-line services, the industry of data protection will keep the emerging trend for years. As seen above, the operations of the company can serve the requirements of the market, ensuring the company’s profitability.
 
The Board believes that the prospects for the core business of the Group in high end encryption hardware remain strong and continue to provide a solid foundation for future growth. The acquisition of the NeoScale product line strengthens the position in the rapidly evolving encryption market and gives us enhanced access to the storage security market.
This, together with the emerging position in enterprise key management as well as now successfully established professional services team, is expected to deliver solid growth during 2008 and provide a stable platform for achieving the longer term aims.
 
1.3 nCipher classify as SME1.3 nCipher为中小企业的计划
The definition of an SME used by the South West Ventures Fund is a business or company which has fewer than 250 employees and either an annual turnover not exceeding £24 million or an annual balance sheet total not exceeding £16 million; moreover 25% or more of the capital or the voting rights are not owned by one enterprise, or jointly by several enterprises falling outside this definition of an SME.
 
nCipher was founded in Cambridge, UK, by Alex & Dr. Nicko van Someren. Currently average Number of Employees (exc. directors) 2007 of nCipher is 193, and currently revenue of nCipher in 2007 increased by 14.8% to 24.2 m compared with 21.1 m last year. This has been achieved despite the impact of the weaker US dollar on nCipher revenue. At constant currency rates revenues would have increased by 20%.
 
As part of a planned succession, nCipher co-founders Alex and Dr Nicko van Someren both stepped down from the Board on 31 December 2007, having retired from their respective positions as Chief Executive Officer and Chief Technology Officer. The Board would like to pay tribute to the major contribution that both Alex and Nicko have made to the successful development of the Group over the past 11 years.
 
On 18 November 2005, the company completed the acquisition of preference shares of Abridean (US) Inc, representing a 61.3% voting interest. It will help nCipher deliver a broader portfolio of security solutions to customers. Following the end of 2005, the company received an Offer for the entire Ordinary share capital of nCipher at 300 pence per Ordinary share from SafeNet, Inc. The Board unanimously recommended this Offer.
 
The offer would be made in 2006. The definition of an SME used by the South West Ventures Fund is a business or company which has fewer than 250 employees and either an annual turnover not exceeding £24 million or an annual balance sheet total not exceeding £16 million; moreover 25% or more of the capital or the voting rights are not owned by one enterprise, or jointly by several enterprises falling outside this definition of an SME.
 
2 Strategies战略
 
2.1 Market environment营销战略
2007 saw many high profile organisations suffer the fall out from unintentional loss or disclosure of confidential personal data. A major US retail chain reported the largest single loss of consumer data with some 45.6m credit and debit card records stolen from its payment processing and data storage systems, and the UK government revealed the loss of 25m child benefit records by HMRC, to name but two examples.
 
Many of these customers have long embraced the power of cryptography and encryption, which they view as a strategic technology. Driven by compliance with privacy legislation, many newly regulated markets such as traditional retail, online merchants, healthcare and education present substantial new opportunities for nCipher.
 
During the early development of nCipher, it followed the pattern of the wheel of retailing
nCipher delivered the industry's first secure cryptographic accelerator
nCipher completed IPO and was listed on the London Stock Exchange.
nCipher’s key management solutions now provide a unifying force to encryption policies and deliver a tangible return on investment by automating what would otherwise represent an unacceptable burden of manual processes. The inherent flexibility of nCipher’s key management architecture enables it to tightly integrate with the embedded encryption functionality found in a host of third party products. By working closely with their technology partners nCipher assure the customers that as their needs evolve and as compliance requirements mature nCipher’s key management products will help address their continuing deployment challenges.
 
nCipher continuously invests in the evolution of its product portfolio to ensure that the highest levels of compatibility and technical standards are maintained. As previously announced, nCipher will continue to increase the investment in research and development.


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