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娱乐业和零售业--Entertainment & Retail
Regarding Entertainment, a lot of karaoke bars, cinemas, theaters… can be found throughout Hanoi. There are also a lot of shopping malls and art galleries in Hanoi
. A popular form of entertainment is the traditional water puppetry, is shown at the Thang Long Water Puppet Theatre
体育--Sports
There are several gyms and stadiums throughout the city of Hanoi. The largest is the National Stadium My Dinh , Hanoi Water Sport Athletic Complex and the Hanoi Stadium. In 2009, the 3rd Asian Indoor Games was held in Hanoi.
运输--Transportation
Hanoi is served by Noi Bai International Airport, located in Soc Son district, about 40ykm north of Hanoi. Currently, in the northern regions of Vietnam, there is only Noi Bai International Airport. Hanoi will have 1 more international airport, which will cost $8 billion, the highest foreign investment to date . The construction will be done in three phases, and the first phase will be planned to start from 2011-2015. This airport will become the biggest and the most modern one in Asia
Taxis are a lot in Hanoi and often trip meters, although it is usually to agree on price for the trip from the airport to downtown and vice versa. Cyclos tour in the Old Quarter is also attracted tourists. Hanoi is also the starting point for many of the original Vietnam railway train in the country.The popular means of transportation in the city are motorcycles, buses, taxis, and bicycles.
Restaurants and Nightclubs ( a selection in key target market areas)
政治风险--Political Risk:
Vietnam is considered one of the most stably politic regimes. This allows Hard Rock's management board to feel secure to invest the business in Hanoi. Vietnam government is establishing a system of open policies, encouraging foreign investors to invest, develop Vietnam economy and create jobs for local people.?
社会风险--Social Risk
Hanoian has the habits to drink coffee in a street-cafe with a very cheap price, processed by the traditional method, read newspapers or see people passing by. Not many people are willing to spend about VND 80,000 on drinking a small coffee that Hard Rock may apply that average price for its items. Furthermore, the local people's taste of coffee is different. They normally drink stronger taste than the other countries. Robusta coffee here is more popular than Arabica, not as in Europe or America.
However, the main targeted customers of Hard Rock Caf, are from tourist and business visitors not from local people. So these challenges are not really the one Hard Rock Caf, cares of.
房地产市场--Real Estate Market:?
location is a very important element for a cafe to be successful in Hanoi. The cost for a centre position (around Hoan Kiem Lake) is very high and most of them are dominated by both foreign and local cafe brands, such as Highland, Illy, Trung Nguyen (famous coffee exporter with the trademark G7). There are also potential competitors like Coffee Bean, Subway, Gloria Jean's Coffee, etc.?
还剑湖--Hoan Kiem Lake.
Similar to Ho Chi Minh City, Hanoi is enjoying extremely fast development of real estate market [19]. Economic growth of urban areas does not seem to correspond to its infrastructure. Overpopulation requires a source of much larger accommodations and it leads to the occurrence of real estate fever seriously. [21].
So, it's really a big operation management challenge for Hard Rock Caf? to consider whether renting or building the new one during the period of at least 10-15 years.
Hard Rock Caf 市场价格比较-- Comparable Market Analysis
In summary, all of these elements create difficulties but also open promising opportunities for Hard Rock to decide the suitable plan when studying the business expansion into Hanoi. It always be the concern for all Operations Managers to make the right decisions, not only for Hard Rock Cafe
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