促正网,带血卫生巾,食品加工机械
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Hard Rock has the internal promotion policy as well to encourage their employees' loyalty, "60% managers of Hard Rock Cafe are promoted from hourly workers" Managers' performance is evaluated by a target which is based on the 3-year-weighted moving average, and they will receive bonus when exceeding this target
All of this human resource policy helps Hard Rock take a competitive advantage, earn more revenues and saving costs by deciding which items would be replaced.
7.供应链管理--Supply chain Management
Outsourcing is a popular method that a big-scale organization, like Hard Rock, applying for its supply-chain management?. Qualified suppliers or vendors are chosen to ensure enough, fresh and quality meals.?
Hard Rock in 2003 announced the successful participation of Avicon - architect of the new supply chain and provided expertise in logistics for Hard Rock. This project led to practical results, warehouse space in North America was decreased 44%, reduced operational costs by 20%, service levels were improved by 22%, the site offered real time based on their sequence visibility, transportation cost optimization, distribution network optimization, optimized contract terms and the responsibility to protect, improve operational efficiency.
Menu item selection depend on supplying right amounts of ingredients on qualified suppliers on time.
8库存管理--Inventory Management
Innovative methods, such as Just-in-Time inventory control, can save costs and move products and services to customers more quickly. The good management of supply-chain helps Hard Rock to keep a safe and effective inventory. Foods need to be fresh and provided on time. There is not only food and merchandise, but Hard Rock also has over forty million dollars invested in one of the world's largest collections of rock-and-roll memorabilia inventory which has over 60,000 pieces. Most of them are on the walls of his caf? in the world. Inventory Management is responsible for cataloging the entire inventory of all the cafes. They developed inventory system through technology that tells them exactly what is in every cafe where it was in this cafe, and what is the story behind each item
Every 5-6 years, Memorabilia of all cafes around the world are renewed by being brought back to Orlando to be refurbished, and then be replaced with new gear.
9.调度--Scheduling
Scheduling for Bartenders, kitchen and wait staffs, hostesses, and retail employees is based off of sales tracking. Y When preparing and planning work schedules, they look at the sales last year and the trend for the last couple of weeks. Y They will also consider any event in the area and seasonality
. We also take a look at sales trend for the past couple weeks, and then what we do from that is we come up with a sales forecast. The sales forecast is basically that
nucleus that we write the schedule from. This allows Hard Rock Cafe managers can predict the volume of people may get in and enjoy in its restaurants and prepare a pretty right human, foods and services Just-In-Time to save the costs.?
With successful scheduling the good reputation of the Hard Rock Cafe is enhanced. Considerations Employee preferences Changing sales forecasts Scheduling Software Profitable for both employee and the caf,
10.保养与维护--Maintenance
Maintenance for Hard Rock is based mostly on food preparation and storage. They have to make sure food is stored and prepared correctly.
Quality and Control are key to success. At HARD ROCK CAFE, they review menu and music time by time based on the surveys done. All kitchen, bar, retail shop, lay out and equipment are maintained regularly?
regarding Memorabilia,? Maintenance of inventory is done every 5-6 years, when the memorabilia was removed from a coffee shop, and refurbished. The cafe, which is then filled with new items
In order to strengthen the brand recognition, Hard Rock Cafe creates its own website: www.hardrock.com and maintain a cable television program weekly on VH-1. More than 100,000 hits received through Hard Rock website and 92% of recognition is a truly great result repaying for Hard Rock efforts
Question 2: In the light of the above, discuss the operations management challenges and opportunities for Hard Rock when considering an expansion of its business into Hanoi.
As mentioned in above Location Strategy, HARD ROCK CAFE in Vietnam is franchised to local partner. Viet Thai International Joint Stock Company,? owner of the famous coffee shop chain Highlands Coffee, last 2009 signed a franchising agreement with UK-based Hard Rock International to develop four Hard Rock Cafe, location in Vietnam. Besides, the first newly opened coffee shop on January 22, 2010 in commercial and residential Kumho Asiana Plaza in the heart of the city, District 1, they are planning to open three new stores in the capital of Hanoi, northern Hai Phong city and central Da Nang city in 2012. according to director David Thai: The expansion of the Hard Rock Cafe, franchising in Vietnam to tap the potential of a growing economy and expanding young population, the target customers of the chain.
Let's look at the operations management challenges and opportunities in detail that HARD ROCK CAFE/Viet Thai may face with when considering an expansion of its business into Hanoi
Demographics
人口--Population of Area:
not like Starbucks caf, which using Geographic Information Systems (GIS) to help location analysis of population, Hard Rock Caf,'s customers mostly tourists and business visitors who come from another locations, so Hard Rock Caf, doesn't concern much on Hanoi's population.
However, the opportunities Hard Rock may have is that more and more people in Hanoi love Rock & Roll music, and the labor cost is cheap . on the other hand
, local people are not familiar with high-intensity work, style and culture of unique business like Hard Rock Caf, and they may not meet the service standard requirement, furthermore, the Vietnamese is very modest, so they may not feel confident to show their personality as expected by Hard Rock Cafe.?
经济指标--Economic Indicators
"Hanoi has the highest?Human Development Index among the cities in Vietnam" According to PricewaterhouseCoopers’s recent ranking “ Hanoi will be the fastest growing cities in the world in terms of GDP growth in2008-2025 “. [17] The non-State economic sector is expanding rapidly, with more than 48,000 enterprises are operating under the Enterprise Law (up to 3 / 2007). [18] Trade is a powerful sector of the city. The economic structure has undergone significant changes, with tourism, finance, and banking now playing an increasingly important role. Along with economic growth, Hanoi appearance has changed dramatically. Infrastructure is continuously upgraded with new routes and an improved system of public transport
According to General Statistics Office in 2010, the total domestic product (GDP) of Hanoi increased by 11% compared to 2009. . total revenue and social services at 30.5% compared with 2009, in which the total retail sales increased 31.2%. Consumer Price Index (CPI) rose 9.56% in 2010 compared with 12 months of last year, the gold price index rose 37.02%, the U.S. dollar price index rose 7.44%. The average growth rate a month in 2010 is 0.95%.
客源市场--Visitor Market
Tourists/business visitors:
In 2010, international visitors to Hanoi is 1227.5 thousand,up 20.5% over the same period, domestic tourists is 7392.4 thousand visitors, up 10%, revenue from hotels increased 26.9%
宾馆--Hotels
According to figures in 2007, Hanoi had 511 hotel accommodation establishments with more than 12,700 operating rooms. Of these, only 178 rated hotels with 8424 rooms. Luxury room shortage is one of the reasons that the amount of foreign visitors to Hanoi is not high. With rates are considered quite expensive in Vietnam, about $ 126.26 a night for 5 star hotel room. In addition to nine 5-star hotel is?Sofitel Plaza?, Daewoo, Hilton Hanoi Opera, Horison, , Melia, Nikko, Sheraton, Metropole, and Inter Continental, the city also has six 4-star hotel and nineteen 3-star hotel. According to the newly licensed projects and the recently approved investment, by 2011, Hanoi will have about 2,000 luxury hotel rooms. |
