英国论文Study on event tourism management strategies of CIPFF

论文题目：Study on event tourism management strategies of CIPFF

论文语言：英语论文 English
论文专业：国际酒店管理
字数：3000
学校国家：加拿大
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论文用于：Master Coursework 硕士课程作业

Study on event tourism management strategies of CIPFF

1.0 Introduction
 

In recent years, a wide variety of internationally renowned cultural/creative event tourism held frequently, making it gradually become a hot spot in the field of research on tourism (Hwang, Stewartand Ko, 2012). Many scholars studied issues relating to cultural/creative event tourism, including the meaning, effect and existing problems and solutions of cultural/creative event tourism (Feng, 2012). This report takes the Chengdu International Peach Flower Festival (CIPFF) as a research object to explore the success and failures of its management strategies and measures, based on this to bring forward recommendations on its management in future.

2.0 Background information

3.0 Analysis

4.0 Discussion

5.0 Conclusion
 

Cultural/creative event tourism has become a focus of attention of development of the contemporary tourism industry, this study takes CIPFF as the research object. It reveals that the local government is through a series of policies to make a successful use of CIPFF to stimulate the local economy, it makes CIPFF an international cultural/creative event tourism brand and improve the travel experience of tourists to a certain extent. However, it can be found through the comparison analysis on the national tourism policies and the policies developed by the government of the host place that policies of the local government have more emphasis on short-term gains, while ignoring the long-term sustainable development. Therefore, for the local government in developing policies for CIPFF, it should pay attention to environmental protection, the needs of local residents, as well as cultural innovation in the event activities.

References
 

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Feng, X. X. (2012). Study on development of rural tourism festival from an industrial convergence perspective - a case study of CIPFF. Journal of Economics and Management Sciences, 5, 43-46.
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Appendix 1
The publicity picture of the 27th CIPFF in 2013