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Management systems and laws and regulations are not yet sound.Due to the short birth time of the Shared bicycle, its own management is still defective, and the relevant laws and regulations are not perfect, which brings many difficulties for the normal operation of the motorcycle. Lack of management system for users to park and share bicycles. Share the bicycle with no pile way make the park too flexible, the city's appearance and brought a certain degree of influence traffic order, widespread illegal parking problems in Shared cycling when convenient travel down others. Mobike users have violated the law and refused to pay a fine, which has caused the problem of the traffic police car. Because the users are not unified with the owner, people refused to pay fines for motivation after violations, if the user refuses to pay the fine, the bike will be hold. The use of mobike has caused great inconvenience, and at present, there is no good solution to this problem.
The unsound credit system is one of the important problems in the sharing of bicycles.The use of bicycles is a great test of the quality of citizens (Heinrichs, 2013). At present, it is not enough to restrict the users' illegal behaviors, and the use of bikes depends on the quality of citizens. Depending on the quality level of users, the risk of sharing bicycle operators will be increased. Although mobikeuses a credit scoring system, it will lose the opportunity to use Mobike once the user has a serious violation. But the credit points are not line with the social credit, of course, also do not have to share with other bike credit system to connect, a user lost the chance of using Mobike still has a chance to choose other Shared cycling.Tighter regulation in the future may limit the development of Mobike.In the future, policies will be directed to protect the sharing of bicycles from destruction while also introducing stricter regulation to limit the development of Shared bicycles. Current sharing bicycle industry to expand too fast and brought a series of chaos, brings to the city management challenges.
3. Conclusion
Innovation and technology are the critical pulse for the business development. Mobike is a typical sharing economy on transportation example to demonstrate its vital impact on the users, social, company and national. It created a new business model, it brought great revenue and attracted the angel investments that’s the significant opportunity for the company. But there are severe challenges for the long run. To sum up, the threats or challenges facing the industry include the high loss rate, not yet sound management systems and laws and regulations, unsound credit system, tighter regulation in the future and the fierce competition. As the customers’ behaviors are changing, how to catch up the opportunities and overcome the challenges are crucial in the future.
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