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Knowledge and Understanding tested in this assignment:
在此作业中测试的知识和理解：
1.批判性地评估和应用环境分析模型，特别是文化分析模型
学习成果：在此作业中测试的技能和属性：
4收集，解释和评估二级全球营销数据
5.有效地在小组中工作并评估他们的表现
6.撰写营销报告
7.准备并提供营销演示
Learning Outcomes: Skills and Attributes tested in this assignment:
4 Gather, interpret and evaluate secondary global marketing data
5.Work effectively in groups and evaluate their performance
6.Write marketing reports
7.Prepare and deliver marketing presentations
Detailed Brief for Group Assessment集体评估的详细简介
集团研究任务 - 高等教育与发展中经济体
评估的目的，任务/主题
脱欧后，赫特福德大学商学院必须考虑进入两个新兴经济体。该小组将对南非和智利的宏观环境进行二次研究。
该小组将编写一份报告，其中包含来自该组的每个成员的属性部分。
工作简介/范围/背景：
您是一名营销研究顾问，并受到商学院的委托。您应该考虑商学院为这些国家提供本科学位和研究生学位以及部分学历等教育产品的机会。
您的报告应告知管理层与二级研究相关的问题，以及所选国际市场如何受其所采用的营销策略和策略所处的宏观环境的影响。
您的具体说明：此业务报告应该有6个部分，并且是合乎逻辑的，使用哈佛参考进行了充分研究。它应该客观地以证据为基础进行讨论。
Group Research Assignment – Higher Education and Developing Economies
Purpose of the assessment, the task/topic
As a result of Brexit The University of Hertfordshire’s Business School must consider entry into two emerging economies. The group is to conduct secondary research into the macro environments of South Africa and Chile
.
The group is to write a report with attributed sections from each member of the group.
Introduction to the work/Scope/Context:
You work as a marketing research consultant and have been commissioned by the business school. You are to consider the opportunities for the business school to deliver education products such as undergraduate degrees and postgraduate degree and parts of, to these countries.
Your report should inform management of the issues associated with secondary research and how the selected international markets are impacted by the macro environment in which they operate with respect to marketing strategy and tactics adopted.
Your Specific Instructions: This business report should have 6 sections and be logical, well-researched using Harvard Referencing. It should be written objectively with evidence based discussion.
Social
Chile
Market segmentation of the Chile related to Although agriculture is less influential than mining, it is a major source of exports and an important source of national food supply. About 21.1% of the land in this country is agricultural land. Important crops include grapes, apples, pears, Onions, wheat, corn, oats, peaches, garlic, asparagus and beans. Apples, apricots, cherries and plums are the main export products of Chile. Livestock, including sheep, cattle, pigs, goats, horses, mules, llamas and alpacas, grew up in the countryside. Tourism: tourism is a major industry in Chile. More than 5.6 million tourists visited Chile in 2016, more than $8.1 billion. Popular destinations include the andes mountains in Chile's central andes and patania in the south.
Chile is known for its rapids and kayaks, especially in the south of the country. Robinson Crusoe Island and Robinson Crusoe Island (Easter Island) are two of the most popular Pacific resorts.
Power distance index (PDI): low
Individualism vs. collectivism (IDV) individualism
Uncertainty avoidance index (UAI) high
Masculinity vs. femininity (MAS) femininity
Long-term orientation vs. short-term orientation (LTO) short-term orientation
Indulgence vs. restraint (IND) restraint
South Africa:
Industry accounts for 29.2 per cent of GDP (estimated in 2016) and employs 23.5 per cent of the workforce (estimated in 2014). Its main industries are mining, manufacturing and transport. Mining is still a major source of revenue, although the sector has started to decline. Manufacturing is dominated by automobile assembly, metal processing, machinery, textile, steel, chemical, fertilizer and food industries. Agriculture accounts for 2.2% of GDP (estimated in 2016) and employs 4.6% of the workforce (estimated in 2014). Commercial agriculture is important to export economy, while subsistence agriculture is very important to the general population. The combination of scarce water and drought has changed production every year, with only 9.9% of the land being arable (estimated in 2011). Corn, wheat, sugar cane, fruit and vegetables are staple crops. Cattle, poultry and sheep are the main livestock. Tourism: South Africa's tourism industry has grown exponentially since the end of apartheid. In 2016, the total number of foreign visitors was about 10 million, creating $8.7 billion (2016). According to the world tourism and tourism board, the industry directly employed 716,500 workers in 2016, indirectly supporting 1.5330,000 jobs. The country continued its efforts to expand its existing tourism infrastructure.
Power distance index (PDI): high
Individualism vs. collectivism (IDV)
Uncertainty avoidance index (UAI):high
Masculinity vs. femininity (MAS) femininity
Long-term orientation vs. short-term orientation (LTO):long-term
Indulgence vs. restraint (IND)：restraint
reference list
Nagy, K. (2017). Chile. Our World: Chile, 1.
Castillo, F. f., & Lobos, M. m. (2017). Early child care education: Evidence from the new law in Chile. Journal Of Pedagogy / Pedagogický Casopis, 8(1), 121-135. doi:10.1515/jped-2017-0006
Aliprandini, M. (2017). South Africa. Our World: South Africa, 1.
Country Reports - South Africa. (2017). 1-42.
Kristjánsdóttir, H., Guðlaugsson, Þ. Ö., Guðmundsdóttir, S., & Aðalsteinsson, G. D. (2017). Hofstede national culture and international trade. Applied Economics, 49(58), 5792-5801. doi:10.1080/00036846.2017.1343446
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