林俊杰的歌下载,倍丽颜官网,汇通速递
|
In addition, business ethical issue leads competitors of HP to have a better development. Competitors’ benefits and interested could be indirectly harmed or benefited from the company. However, competitors are always disregarded of by the company as a component part of stakeholders. A company owns a serial of legal rights which are protected by domestic and international trade agreements that competitors should be subject to. As a competitor, it also has the moral claim on an organization that goes beyond the codified in law like privacy right and fair play regulations. The business ethics could lead to aggressive competition and insufficient completion. The aggressive competition points to the intelligence gathering, industrial espionage, dirty trick (negative advertising, sabotage, stealing customers) and anti-competitive behavior. The insufficient competition refers to have a collusion where selected group of competitors band together to fix prices and other trading arrangements and abuse of dominant position. In 2011, HP had an ethical issue of acquisition. Hewlett-Packard used 11.1 billion dollars to purchase Britain software house Autonomy with the purpose to catch the competitors like IBM.( Goldman,2012). However, after acquisition, it’s proved that Autonomy was not worth the price. HP overused around 5 billion dollars to purchase Autonomy due to the misconduct of accounting and false statement. The goal of issue was to catch up with competitors; however, it leaded to a bad result and made its competitors took the advantages.
3. Conclusion总结
In conclusion, the importance of business ethics results to a profound impact on Hewlett-Packard Company, it not only influences the performance and operations of the organization, but also affects the benefits and interests of stakeholders. Firstly, the economic and political influence of HP becomes greater and greater with the improvement of its economic status. Furthermore, paying attention to business ethics is the requirement from various stakeholders of HP Company. In addition, few businessmen have got formal business ethics training in current business world. Finally, following business ethics offer HP great benefits. It not only brings obvious sales prosperous to HP, but also improves the company’s brand image. The stakeholder of HP covers customers, employees, suppliers, competitors and local community. The above report has already made an analysis of the challenged posed by business ethics to both HP and its stakeholders. After knowing the importance and impact of business ethics, making a research on the challenges caused by business ethics plays a significant part in company operation process.
The business ethics brings a great challenge to its shareholders, customers, suppliers, local community and competitors.. When HP operates, it should not treat itself as an isolated island, it should corporate with its competitors as it exists under a business web. The companies and stakeholders are bound by benefits and interests. HP should take stakeholders’ interests into consideration and strict regulate its actions to follow business ethics. Only in this way will it improve its brand image and bring profits to its stakeholders.
4. Recommendations建议
The recommendations of HP include two ways: pay more attention to sustainability and focus on business ethical management.
First of all, HP should focus on the sustainability of the company. HP should pay more attention to its sustainability. Sustainability is ensuring a better quality of life for everyone, now and for generations to come, whilst meeting the following four objectives: Social progress that recognises the needs of everyone; Effective protection of the environment; prudent use of natural resources; Maintenance of high and stable levels of economic growth or employment (Lezhnev. & Alex, 2012) From the ethical issue, HP has the issue of recall battery as it would do a harm to customer’s health safety. Besides, many of ethical impacts are profound and far-reaching such as the climate change, the erosion of local cultures and environmental pollution. In order to have a sustainable development, HP should take actions to protect surrounding environment and keep a value of sustainability.
Then HP should focus on business ethical management. Business ethics management is the direct attempt to formally or informally manage ethical issues or problems through specific policies, practices, and programs (Kawamoto, 2013). Ethical actions are voluntary actions that guided by organization’ beliefs, values and recognizes. It’s moral action. It covers codes like organization codes of ethics, industry codes of ethics, programmer codes of ethics and professional codes of ethics. The codes of ethics help to define principles or standards which the company, profession, or industry believes in or wants to uphold. Besides, it helps to set out practical guidelines for employees. HP should have a formal ethical management to keep itself from ethical issues.
5. Reference参考文献
1. Malone, M. (2007). Bill & Dave: How Hewlett and Packard Built the World's Greatest Company. New York: Porfoile Press, pp. 39–41..
2.Packard, D. (2007). The HP Way : How Bill Hewlett and I Built Our Company, ArperCollins Publishers. p. 40.
3. HP.com (2011) "P Reports Third Quarter 2011 Results and Initiates Company Transformation". HP.com.
4.Iwatani, Y.i (2011). "Pioneering Firm Bows to 'Post-PC World'". Online.wsj.com. Retrieved 2011-11-30.
5. Coster, H. (2010). "The 100 Best Corporate Citizens". Forbes.com. Retrieved Marc
6.Cliff E.&Aaron R(2011).,. "HP's Plan to Make TouchPad a Hit.". Businessweek , USA
7.Goldman, D. (2012). "HP takes $8.8 billion writedown on Autonomy - Nov. 20, 2012". Money.cnn.com. Retrieved 2013-04-27.
8. BBC (2005), ink box, [online] Available from http://news.bbc.co.uk/chinese/simp/hi/newsid_4290000/newsid_4295600/4295685.stm [Accessed on 15 March 2013]
9.Brandon B. (2012). "HP to combine PC, printing units". San Jose Mercury News.
10.Wilcox, J.(2011). "HP-MS support deal". Microsoft-watch.com. .
11.Ross, A.. (2010). "State firms praised for purging toxic chemicals". San Francisco Chronicle.
12.Tsukayama, H. (2011). ""Q&A with HP’s Scott Taylor: Setting an industry privacy framework." Hayley Tsukayama. March 15, 2011". The Washington Post.
13.Lezhnev, S.&; Alex H.( 2012). "Taking Conflict Out of Consumer Gadgets: Company Rankings on Conflict Minerals 2012" Enough Project.
14.Kawamoto, D.(2013). "HP outlines long-term strategy |CNET News.com". News.com.com.
|
