预言者褶裙,阿宁资源网,insecam
|
Secondly, HP is a well-known information technology company with top 32 turnovers in the world. Due to the enormous influence of American economy, HP has a smooth way to realize its globalization dream. In addition, the global economy globalization also helps HP to quicken its international steps. Nowadays, HP own 127 multinational branches in the world (Ross,2012 ).
Thirdly, the headquarter of HP is in America, whose advanced information technology ranks first in the world. It ensures HP Company owns the sophisticated technology. Besides, the social environment also offers competitors of HP to push it improve its operation at any time.
Fourthly, HP invests a lot of budget on Research and Development. As an information technology enterprise, mastering advanced technology is the basis stone and the most important point. Furthermore, the current society provides a wholesome technology environment for HP to develop its technologies.
Fifthly, the strict institution and regulation of HP lead to the advanced management of the company. It not only set the regulations for production quality, but also sets the institutions to regulate the code of conducts of employees.
Finally, HP makes a great contribution to environment. It has already donates a lot of money to keep environment from pollution and improves its technology to protect the environment. In 2012, HP joined the World Wildlife Fund and made a contribution to improving global climate.
2.2.2 The Environment Impacts on the Stakeholders of HP对惠普利益相关者的环境影响
The stakeholder is defined as “an individual, community or organization that affects, or is affected by, the operations of company”(Brandon,2009). Stakeholders are made of internal stakeholders and external stakeholders. The internal stakeholders points to employees, while the external stakeholders refers to customers, the local community, financiers, shareholders and suppliers. Stakeholders play a key part in decision making of the company as they are the relevant benefit parties. If HP wants to have a strategic planning or marketing strategy, it will take stakeholders’ requirement and influences into consideration. Only in this way could HP have a complete analysis of the whole marketing condition and make an effective and efficient marketing plan. The environment impacts on the stakeholders are as follows:
In the first place, the external political environment ensures the stability of HP’s operation. In current time, the world focuses on peace and development. Almost all of countries’ governments pay their attention to their economy constant development, which ensures HP has a political environment to develop. The insurance of HP operation stability provides continual and stable profits for its stakeholders.
In the second place, the rapid HP economy development gives job insurance of its employees and stable profits for the shareholders. With the development of the company, more and more employees are needed to expand the operation. Besides, with the scale of the company being larger and larger, HP is more inclined to improve the employees’ trainings’ quality. There is no doubt that constant development could provide constant profits for shareholders.
In the third place, the social environment requires HP to do more things to improve the surroundings of stakeholders. In order to have a high reputation in customers’ mind, HP actively joins in the non-profit activities.
In the fourth place, the technology environment requires HP to pay more attention to choosing its suppliers. The information technology companies should focus on the budget of research and development, because it directly decides the income of the company. Therefore, how to choose a supplier with cheap raw materials but high quality is very important to HP. Nowadays HP owns its own suppliers with long-period cooperation, which provides HP a rational price of raw materials.
In the fifth place, the natural environment needs HP to do more ethical actions to improve the environments. The ethical actions of protecting environment bring profits to stakeholders of HP. For shareholders, they will get more shares as HP could get more profits through improving its brand image; in regard with customers, they will get safer production as HP pay more attention to green production; as for local community they will be more convinced of HP through analyzing its ethical actions, and as to the financiers, they will invest more money into the company through investigating the satisfaction of its customers.
2.3. The Challenges Posed by Business Ethics to HP and Its Stakeholders惠普和其利益相关者由于商业道德所面临的挑战
After knowing the importance and impact of business ethics, making a research on t he challenges caused by business ethics plays a significant part in company operation process
The business ethics brings a great challenge to its shareholders. Shareholders is a principle who contracts management as an agent to act in their interest within the boundary of the firm(Wilcox,2011 ). The form of shareholder is the common pattern in large-scale companies whose ownership and management functions are separated. The separation directly leads to the core of modern capitalism: owners don’t have a personal relationship to the companies any longer, instead, they just buy a share in the companies and ask the employees and managers of the company to run it in their benefits. The challenges posed by business ethics to shareholders include the following aspects: executive duties and control, executive remuneration, ethical aspects of merges and acquisitions, insider trading and the role of financial professionals and market intermediaries (Wilcox, 2011).
In recent years, HP has many ethical issues that influence its shareholders’ interests. In 2010, Hart, the CEO of HP, was dismissed by HP (Tsukayama, 2011). The reason was that he was suspected in sexual harassment and had a problem in financial invoice. The board of director said that Hart was got trapped into the 20- thousand- dollar corruption. Then Hart was dismissed by giving him cash dismissal wage of 12.2 million dollars, which brought a great loss to shareholders of HP. It’s well-known that Hart had a great performance in business operation. He made a great contribution to the larger scale operation through having merges and acquisitions. When he operated the operation, the turnover of HP is increased by 50%. In 2006, Patricia Dunn, was the CEO at that time, got trap into the issue of telephone tapping and was dismissed. it exposed that Dunn hired the private detective to investigate the personal phone records of board of directors and relative journalist and exposed their privacy( Tsukayama,2011 ). The issue seriously affected the brand image of HP and shocked the stock price of HP deeply. The interests of shareholders were deeply influenced by the ethical issue of the company. The ethical issue’s occurrence directly leads to a decrease of share price.
Furthermore, the business ethics brings challenges to HP’s customers.
The basis standard to tell a company whether good or not is to tell the way to treat its customers. The successful marketing strategy of a company is to outperform its competitors in offering superior value and service to its customers. The first and the last goal of the company is to meet the requirements of its customers, because customers directly affect the company’s market share and profitability. Due to the importance of customers, organizations should attach great importance to the factors that affecting customers’ choice. And the business ethics is one of the reasons that affecting customers’ loyalty. The ethical issue of HP made a strong shock on its customer loyalty and decreased the customer quantity. In 2005, an woman from America, charge with HP. The reason was that she found the company’s inkjet printer ink cartridges hidden secret to stop using the specified date. Based on her description, the chip in the ink box could tell the printer the time to replace the ink cartridge; however, the company’s chip provided incorrect time to replace ink cartridge. it wasted a lot of ink and increased the cost( BBC,2005 )
In addition, business ethical issue makes suppliers get into difficult trap. Suppliers get profits when the corporation receives orders. If the corporation did not have any order, it will result to a great loss of suppliers. Besides the influence posed by the company, suppliers also influence the company. suppliers have rights to decide the cost of the company. A good and loyal supplier could provide the best service supply service for a company and help company to reduce the total cost. Therefore, suppliers and companies are mutual dependent on each other. In 2011, American HP declared that HP Company would expand recall lithium battery of laptop that year. And the users who returned the lithium battery could get the new battery(Cliff.&Aaron,2011). The reason of the issue was that the lithium battery of laptop had the risk of overheating and damaged. The risk results in fire and even burned users. The recall issue made a great loss of HP and its suppliers. The lithium battery suppliers had a great loss as its productions would be outdated. However, the loss was temporary. The challenges caused by business ethics for suppliers include problematic power relations and troublesome intra-firm tensions. And even worse, it might influence the loyalty of supplier. |
