长者的好运符,蒋雪,重庆公务员考试报名时间
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海尔的市场准入--Ⅲ. Haier group’s market entry
Firstly, strengthen the investment management and services in Vietnam. Haier group in Vietnam gain investment decisions rely on the information from various non-systematic channel accesses, lack of guidance from government and the Chamber of Commerce organizations. Secondly, simplify the procedure for both entry and exit formalities otherwise persons or goods. In 2006 the third China-ASEAN Business and Investment Summit the delegates proposed: China and the ASEAN countries in the entry and exit of people and goods, the procedures cumbersome, wait a long time, affecting the operational efficiency of enterprises. Streamline personnel and cargo clearance procedures have become urgent. Thirdly, Haier group should fully understand the Vietnamese legal system to handle the relationship with the management. Moreover, the current quality of human resources in Vietnam is not high in generally. Mainly due to the low quality of education in Vietnam at present, local cadres are difficult to achieve many investors’ satisfactory results in the recruitment. Businessmen are more willing to hire mainland management and technical staff in Vietnam. So, Haier group should consider hiring many technical people from domestic other than in Vietnam (Johannes, 2003).
The plan for Haier Group sustainable development in Vietnam market, based on the full consideration of the above analysis, we give the following recommendations：
First of all, gather up customers demand from retailers (Frank, 2005). As retailers face the ultimate customer and have got a great deal of consumer information which becomes a source of new product development ideas. Particularly those of large retailers, because of its extensive sales network, as well as tracking and analysis of consumers demand, gain many first-hand information and knowledge about consumers. The information and knowledge can become the top manufacturer of innovative sources of developing new products. Upstream manufacturers should use this opportunity to add retailers into their new product development team to gain new ideas for product development, improve the success rate of new product development (Lennart, 2005).
Secondly, Haier group can get new product ideas from the retailers in many ways. These channels can be divided into active and passive types. A passive approach is discovered by accident through the transaction of new products. These channels have much in common is: the original purpose is not to discover inspiration for new product development, but achieve a new product development idea by accident (Joshua, 2002). Therefore, it is a coincidence, passive, informal access to new product development approaches. And proactive approach is the manufacturers have realized that the retailers in the role of new product ideas, through the establishment of formal mechanisms to take the initiative to obtain new product development ideas from the retailer. These channels include client meetings held regularly with retailers to understand their customer needs and market trends of the ideas and views; and build information-sharing platform for retailers to understand consumer purchase intentions in a timely manner and preferences (Wander, 2000). These manipulations also give retailers much benefit in return, due to the increase in sales; the retailer's profit has also increased correspondingly. Haier group can invite retailers to participate in the new product development (Elizabeth, 2005). Haier group can use the formal and informal coordination mechanisms and cooperative relations of mutual trust building and through regular client meetings, establish an information sharing platform, and other informal means to acquire new product development ideas.
结论--Conclusion:
Any business in the development process may always face with all kinds of problems. We have to nip in the bud. Facing the new conditions of global competition, Haier established the global brand strategy, start the enterprise spirit of "generate resources, reputation as a global" and "one person one quick, decisive victory" in the style of work and struggle themselves, continuing innovation to foothold in the world. Haier's market share in Vietnam has fallen more than ever. Adhere to the price is actually a good strategy to maintain brand. However, the insistence of the price and not blindly corresponding sales strategy, after this, a result is certainly no longer easy to find a Haier TV in Vietnam market. Vietnam has a very complicated environment, almost all of the big brands have already struggle into the Vietnamese market, coupled with local policies to protect, not pay attention to following the leadership of trade and industry headquarters in the actual situation, resulting in the Haier TV sales suffer. Many excellent salesmen, promoters switched to other competitors, the price is really higher than the same brands. However, Haier's corporate unique culture advantages, the whole appliance portfolio, excellent sales team has a magic power for Haier. We believe that Haier group’s market share will have a good future in Vietnam.
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