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1. Introduction介绍
拥有一家美发沙龙一直是我童年以来的个人梦想。现在我已经大学毕业了，是时候实现这个梦想了。我的计划是在大学附近开一家名为“神奇小屋”的中高档美发沙龙，为周边居民和学生提供各种服务，以满足所有消费者的需。
Possessing a hair salon is always my personal dream since childhood. Now I have graduated from college and it is time for me to realize this dream. And my plan is to open a medium and high grade hair salon called “AMAZING CABIN” closed to our university to provide various services for surrounding residents and students for the purpose of meeting the needs of all the consumers.
2. Target Market and Forecast第二步。目标市场及预测
主要目标客户是居住在这个地方的中青年人。当然，老人和孩子也受到热烈欢迎。优质的服务、合理的价格和时尚的设计将吸引大量的客户前来参观。预计头三年的平均年收入约为50万美元。
The main target customers are young and middle-aged people living around this place. Surely the old and children are warmly welcomed as well. Quality services, reasonable prices and fashionable design will attract a large amount of customers to come and visit. And the expected averageannual revenueis about $500,000 in the first three years.
3. Loan Amounts and Profitability of the Enterprise企业贷款金额及盈利能力
计划贷款金额如下所示。
银行贷款总额：200000美元
经济效益预测结果如下。
年收入：50万美元年总成本：40万美元年总利润：10万美元
所得税：15000美元税后利润：85000美元贷款回收期：3年
The planned loan amount is demonstrated as below.
Total loan amounts from the bank: $200,000
The forecast of economy benefit is demonstrated as below.
Annual revenue: $500,000 Annual total cost: $400,000Annual total profit: $100,000
Income tax: $15,000After-tax profit: $85,000Loan payback period: 3 years
4. Enterprise Team 企业团队
按照计划，这家美发沙龙有八名员工，其中包括一名店主、一名收银员和其他六名裁缝。我将担任店主，收银员也已确定。另外五名理发师将通过招聘的方式被聘用。
As planned, there are eight employees working in this hair salon including a shopkeeper, a cashier and the other sixhairdressers. I will work as the shopkeeper and the person who work as the cashier has been fixed as well. And the other five hairdressers will be employed through recruitment.
5. Services and Products服务和产品
Types of hair services is shown as below.头发服务的类型如下所示。
老人/年轻男子/年轻女子/儿童理发
长发/中发/短发洗头
长发染发剂/中发染发剂/短发染发剂
老年/年轻男性/年轻女性/儿童烫发
直发/卷发护理
销售头发产品的类型如下所示。
香波欧莱雅/雅诗兰黛/维达尔松/透明/多芬等。
L'Oreal/Estee Lauder/Vidalsassoon/Clear/Doveetc调节剂。
染发剂欧莱雅/Schwarzkopf/Wella/Matrix/Godwell等。
欧莱雅/雅诗兰黛/维达尔松/透明/鸽子等发罩。
Haircut for the old/young men/young women/children
Hair wash for long hair/medium hair/short hair
Hair dye for long hair/medium hair/short hair
Perm for the old/young men/young women/children
Hair care for straight hair/curly hair
Types of selling hair products is shown as below.
Shampoo L'OREAL/Estee Lauder/Vidalsassoon/CLEAR/DOVEetc.
Conditioner L'OREAL/Estee Lauder/Vidalsassoon/CLEAR/DOVEetc.
Hair dyeL'OREAL/Schwarzkopf/WELLA/MATRIX/GODWELL etc.
Hair mask L'OREAL/Estee Lauder/Vidalsassoon/CLEAR/DOVE etc.
6. Business Strategy经营战略
采用不同的价格策略和价格体系来满足客户的不同需求。此外，还印刷和悬挂各种理发师的海报及其杰作，以吸引年轻人的注意。播放古典音乐，营造舒适轻松的氛围。对于节日，我们会提供很大的折扣以提高收入。
Different price strategies and price systemsare adopted to meet different requirements of customers. Besides, all kinds of posters of hairdressers and their masterworks are printed and hung to attract the attention of young people. Classical music are played to create comfortable and relaxed atmosphere. For festivals, great discounts are kindly offered to improve the revenue.
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