ineedagirl歌词,异世成神录,垂钓之王攻略
概要
在过去的几年中，全球食品零售业已经成为一个竞争激烈的行业。在静态的经营环境中，企业需要了解全球食品行业的竞争性，这也意味着企业需要了解消费者对食品爱好的不断改变。因此，为了确保他们自己在行业中的地位，他们也在不断努力去满足这些要求。公司的目的与其利益相关者建立协同工作的关系，并且以建立一个高效的粮食分配系统为最终目标。
在食品零售业中，沃尔玛是世界上最大的零售商。这个公司开发出各种各样的形式来经营零售商店。在美国和另外13个国际市场，它拥有超过6,000家商店。现在，食品零售业是一个高度饱和的市场，因此新的加入者想在这个行业中获得成功是十分困难的。对于沃尔玛来说，与供应商保持稳定的关系是非常重要的。沃尔玛的重点是通过对产品的基本要求和环保要求来扩大其产品路线。
实际上，在分析沃尔玛的业务时，他们利用麦肯锡7S框架中的三个“硬”来达到他们的目标，分别是战略、系统、结构。作为一家零售公司，沃尔玛给消费者提供了一系列广泛的产品，杂货店的物品可以被当做沃尔玛的明显产品销售。电器、厨房用具、家具、数码产品以及音乐文件和软件都为公司带来了巨大的金钱利益。医药品、玩具、电子产品和保健产品都让人们对沃尔玛打上了问号。新产品、珠宝和鞋类产品在公司的分配显示此类产品低于市场份额。
Exective Summary
Global food retail industry has become tightly competitive in last few years. In dynamic operating environment, companies need to understand the competitive nature of the global food industry means to understand changing consumer preferences. They are making continuous efforts to meet these demands in order to secure their positions in the industry. Companies have the aim to build collaborative working relationships with stakeholders, the ultimate objective of building an efficient food distribution system.
Wal-Mart is the world largest retailer in food retail industry. The company operates retail stores in various formats. It operates more than 6,000 stores in the United States and in 13 international markets. Food retail industry is a highly saturated market, new entrants would face difficulty to become successive in this industry. Stable relationships with suppliers are essential to Wal-Mart business. Wal-Mart is focusing on expanding its product line by including demanding products as well as environmentally friendly products.
When analyzing the business of Wal-Mart, they actually utilize all three of the “hard S's” of McKinsey's 7S framework in their chase of their goals: Strategy, Systems, Structure. As a retail company, Wal-Mart offers a wide collection of products to the consumers. the grocery items can be placed as Wal-Mart's star products. Appliance, kitchen tools, furniture, digital products, music files and software are the cash cows of the company. Pharmaceuticals, toys, electronics and health products are Wal-Mart question marks. The photo development, jewelry and shoe products distributed by the company are those that show low market share.
Wal-Mart has the largest IT systems of any private company in the world. It has made significant investments in supply chain management. Wal-Mart Stores aims to capture the market penetration in food that it has achieved in hard and soft line goods. The product development team frequently attends trade shows in Europe and key fashion capitals and travels to places globally. Wal-Mart's diversification strategy of the 1980s was a great success in terms of tapping and recognizing new market segments. Based from the analysis of the data by appling marketing and strategic models, it is appropriate to recommend that the product and service development strategy be applied by Wal-Mart, considering that these factors serve as the core factors affecting its growth and progress.
Strategy Development in the Global Food Retail Supermarket Industry
Globalization of retail is not an emerging or totally new strategy, but a current focus for many retailers. Established retailers have recognized that natural growth becoming more difficult to sustain in domistic markets, expansion into new markets is a necessary step towards securing future profitability. To understand the competitive nature of the global food industry means to understand changing consumer preferences and the food industry efforts to meet these demands. The task of moving food items from the seller to buyer is becoming increasingly complex, involving diverse local, national, and global issues.
The food retail industry consists of the total revenues generated through supermarkets, hypermarkets, cooperatives, discounters, convenience stores, independent grocers, bakers, and all other retailers of food and drink. Supply chain management (SCM) is the management of materials, information, technology and funds from the raw material supplier to the consumer. It has become highly critical. It is now essential to a company revenue generating activities as it relates to growth, efficiency and customer satisfaction. SCM is critical to a company financial success in terms of revenue, cost and asset productivity. It has the aim to build collaborative working relationships between distributors, retailers, manufacturers, sales and marketing agents with the ultimate objective of building an efficient food distribution system.The most important goal of global food retailers and wholesalers is to ensure that the products they sell are safe. They act as the purchasing agent for the consumer and the final link in the supply chain. The supermarket food industry continually seeks ways to make the nation food supply safer.
Question One: ‘Globalization' in the food retail industry
Selected Company: Wal-Mart
Wal-Mart Stores (Wal-Mart) is the world largest retailer. The company operates retail stores in various formats. It operates more than 6,000 stores in the US and 13 international markets including the UK, Canada, Japan, Mexico, Brazil and China. The company retails a broad range of merchandise and services at low prices. Wal-Mart operates its business under three business segments: Wal-Mart Stores, Sam's Club, and the international segment. The company has more than 2,000 retail stores in other countries. The operating formats vary from country to country.
Strategic Alliances, Merger and Acquisition (M&A) activity
(WAL-MART IN INDIA)
Wal-Mart began looking into doing business in India back in 2005. At that time Indian government was considering opening up foreign direct investment (FDI) to retailers. In November 2006, Wal-Mart beat out Tesco for a joint venture op-portunity with Indian mobile services leader, Bharti. The reason was because Wal-Mart was more flexible about the retail model to be ad-opted. The company priority seemed to be an early entry, so that the world's largest retailer did not miss out on the Indian consumer boom. As per the agreement between the two corporate giants, Bharti would manage the front-end of the business, while Wal-Mart would take care of the supply chain, logistics and other back-end op-erations.
India is a ready and appealing market for Wal-Mart with its growing middle class of 250 million and an economic growth rate of nearly 9%. Although the FDI laws of the country are relatively stringent, government officials are not opposed to engaging foreign businesses in the Indian market. Since the announcement of the Wal-Mart/Bharti JV, one leading organization has emerged to represent the in-terests of the small mom-and-pop stores. This is India FDI Watch and in addition to educating the owners about Wal-Mart, they have held large rallies and demonstrations against Bharti, Wal-Mart, and other big-box retailers. The mom-and-pops have an advantage as they are conveniently located on street corners or in the heart of cities and usually have personal relationships with most consumers. However, they do not carry the variety of goods that larger retailers do.
Threat of New Entrants and Substitutes
Being that the food retail industry is a highly saturated market, new entrants would face difficulty succeeding in this industry. In fact, it is highly difficult for discount retailers to penetrate other markets as Wal-Mart tried to enter Germany and South Korea. The company was unsuccessful and had to pull out because of its unprofitability. Retailers are subject to these obstacles:
Economies of Scale
Cost of Capital
Distribution Channels
Substitute products are products that can be used as replacements for other products to satisfy the same necessity of consumers. Wal-Mart benefits from this idea as discounters have lower prices than department stores and consumers go for higher quality product with the lowest prices. Wal-Mart is working on providing the best customer service possible but as a high-traffic store, it is generally impossible to provide one on one service.
Bargaining Power of Suppliers and Buyers
Stable relationships with suppliers are essential to Wal-Mart business. Without timely inventory deliveries, Wal-Mart could not maintain its full shelves and would lose customers. For this reason, the company engages in contractual agreements with its suppliers. This arrangement is beneficial for both parties, as the supplier makes sure it will have constant access to retailers with large market share. This way, suppliers have a guaranteed buyer for the supplies and can arrange specific prices. |
