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Self-importance of moral values represents one aspect of moral identity. However, as Krettenauer (2011) pointed out that self-importance of moral values needs to be distinguished from moral identity motivation. Individuals may agree that morality is important to them yet express different motives for its personal importance. Note that moral identity motivation is not equivalent to motivation for moral action. As Frankena (1963) pointed out, moral motivation is complex. It consists of motives for action (e.g., the intention to help someone in need) as well as the motivation to prioritize moral concerns over personal or conventional issues (e.g., to help someone in need even at considerable personal costs). The assumption that moral identity provides a motive for moral action is problematic because it suggests ethical egoism (moral motivation would be equivalent to the intention to do what is important to the self; cf. Nucci, 2004). This is not implied in the notion of moral identity motivation defined as an individual’s motivation to uphold moral intentions in the face of other, potentially conflicting, concerns. Moral identity motivation is not limited to overt moral action but includes many aspects of decision-making and judgment formation. (Krettenauer, 2011) How to be decent? This is a question asking people nowadays, what we lost instead of rapid development. Ethics floor is necessary of doing anything. Cannot lost the conscience when earning the money. Between the right and wrong, there is always a line for all the people not to cross. References
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