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It can be said that Disney film company is a typical representative of American cultural output, but in order to adapt to the market of other countries, it will also timely adjust and adapt some of its own content. For example, "Mulan" is an animated film with Chinese color created based on Chinese folk stories. Princess and frog not only changes the traditional white princess into the black princess, but also changes the background of the story to the Modern New Orleans. It is also an innovation of Disney. 4. Scientific and technological factors There is no doubt that technology is a good play for Disney film company. Almost in the 20th century, Disney's animated films are the leading ones in the box office. At the same time, Disney is also the creator of almost all new animation technologies. The factor analysis of science and technology environment mainly includes social science and technology level, National Science and technology policy and legislation, National Science and technology system. In these respects, the United States is undoubtedly the best. The United States has developed social science and technology, national policies and legislation support and encourage scientific and technological innovation, and the national science and technology system is also very complete. The first computer-based animated film "Toy Story" in the world comes from Pixar Animation Studio (now belonging to Disney film company). By the end of the 20th century, American animation films made a lot of use of digital technology and computer technology to make the picture more realistic. Nowadays, most of American animation films are CG films and TV animations. We can see the difference between American animation pictures and Japanese hand-painted animation pictures. CG film and television animation is computer animation, which is a technology of making animation with the help of computer. |
