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| 1.对于特易购公司的PESTLE分析—PESTLE analysis of Tesco 1.1税收政策—Tax policies 特易购公司必须保证公司和其员工都按规定纳税。 1.2 贸易限制—Trade restrictions 特易购公司还必须确保他们遵守英国所有的贸易限制。 1.3 经济环境—Economic climate 由于经济环境的原因，特易购公司必须努力为人们提供更多的工作，这就意味着更少的英国商店，甚至是那些濒临倒闭的商店都可以减少支出。 1.4 利率—Interest Rates 随着利率的上升，物价也在一路攀升，如2011年1月，增值税增加了20%，特易购公司的商品也不得不涨价。 1.5 汇率—Exchange Rates 汇率的变化意味着进口商品供应量的变化，也意味着每一次进口商品和出售商品都有变化。 1.6 资本成本—Cost of capital 通过资本成本，特易购公司可以看到一项业务的经营情况，并决定是否改变这项业务。 1.7 新业务—New businesses 新业务指的是扩展新的业务或者是引进新的产品到连锁超市，一个很好的例子就是微波餐。 1.8 紧跟时尚—Changes in Fashion 这意味了特易购公司需要随时更新它们公司的产品，更新的结果是好是坏取决于其更新的速度，这也和时尚趋势有关。 1对于特易购公司的PESTLE分析—PESTLE analysis of Tesco 1.1 税收政策—Tax policies Tesco has to make sure that they are paying their taxes and making sure that their staffs are also paying their taxes. 1.2 贸易限制—Trade restrictions Tesco also have to make sure that they adhering to any trade restrictions in place in the United Kingdom. 1.3 经济环境—Economic climate Because of the economic climate Tesco could be struggling to give out jobs to people which means less stores across the UK and even stores having the possibility of being closed down to reduce spending. 1.4 利率—Interest Rates As interest rates go up so do the cost of items that Tesco might be buying for instance in January 2011 The VAT is set to rise to 20% making goods more expensive. 1.5 汇率—Exchange Rates Exchange rates changing mean that importing and selling goods becomes different each time as the supply of importing goods changes. 1.6 资本成本—Cost of capital The cost of capital allows Tesco to see if their business is doing well and if it can be changed. 1.7 新业务—New businesses This as it allows new businesses to expand whilst also introducing new products to the supermarket chain. A good example of this is the new microwavable meals. 1.8 紧跟时尚—Changes in Fashion Changes in Fashion means that Tesco needs to change their products this can be bad but it can also be good depending on how fast it is seen. This also relates to trends. 1.9 移民—Immigration with a lot of immigrants from Eastern Europe there is a lot of demand for new goods to be put into the stores. 1.10 更新速度—Rate of change The rate of which technology changes is fast at the current time which means Tesco have to keep in with it all. 1.11 培训—Training Without the relevant training of staff they can’t use the machines properly 1.12 网上购物—Online Shopping Online shopping has made Tesco extremely popular whilst also making it possible to have fewer stores around the UK and making them able to deliver to places where people may not be able to get to the stores. 1.13 安全与健康法—Health and Safety Laws This restricts to the things that Tesco’s can do within their stores. 1.14 数据保护法—Data Protection Act They have to keep all data they take of their customers protected. 1.15 年龄限制—Age Restriction Limits They have to make sure that all the workers in their stores are not selling age restricted items to under age people. 1.16 污染—Pollution They have to make sure that they are protecting the environment in such ways of not producing a lot of pollution 1.17 回收—Recycling They have to have policies in place about how products are recycled such as their carrier bags. 1.18 能源—Energy They have to make sure that they are not using a lot of energy 2. 对于可口可乐公司的PESTLE分析—PESTLE analysis for Coca Cola 2.1 政府标准—Government standards If Coca Cola doesn’t mean the government’s expectation then the company can get a fine which can range from a small price to a big price for the company. 2.2 国际法—International laws As a global company Coca Cola needs to be careful of the changes in things such as accounting and taxation as if they get this wrong it could ruin their international status. 2.3 跨国公司—Global company This is a good thing as if they are lacking in sales in one or two countries they could be making it up in different countries meaning that they aren’t losing money all the time whereas they would if only operating in one country. 2.4 利率—Interest rates As rates go up it costs more to produce the Coca Cola as the price for the ingredients of which they need increases. 2.5 经济环境—Economic Climate Due to the economic climate when it crashes it means that things like Coca Cola do not get as much money as people cannot afford to spend money on buying these drinks in bulk nor singular as the price of them rises whilst the client will be struggling with money. |
