arisara tongborisuth,养羊网,重庆市教委
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1.5 Critical analysis
Visual culture, visual communication theory and Meme theory show that visual communication has become more and more important in today's society. Expression pack has become an important part of network visual communication. The above empirical study has also confirmed that the use of expression pack in China's online society has been a widespread phenomenon, its development is not only related to the network and technology, but also concerned with the network and social culture, Internet users’ habits. There has been a study on differences in network communication between Chinese middle-aged, old people and young people, but there is no research on the differences in the use of expression pack. This study explored the differences in the use of expression pack in order to fill the gaps in this area. The theoretical innovation of this study was not only to fill the gaps, but also to provide a theoretical analysis framework for the future study on the differences in the use of expression pack in other segment markets.
1.6 Summary
This chapter reviews the theories of visual culture, visual communication, Meme and so on, as well as reviews the empirical research on expression pack and the differences of online communication behavior between middle-aged, old people and young people. The next chapter, it will introduce the methodology of this study.
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