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英国term paper-以戴尔为例谈企业社会责任与道德
在政治的环境中，戴尔不得不面对一些限制。例如，戴尔在规范所有其业务方面存在法律问题，包括健康安全、污染、广告和商标要求。除那以外，在政权的稳定性无法保证的国家总是发生麻烦，尽管公司经营生产设施或者出口贸易。许多国家在对于外来企业仍然有坚持保护国内生产厂家和生产的限制政策。因此，这种政策常常阻碍外来公司进入这些市场;在这些国家做生意的唯一机会便是与本土公司建立合作关系，他们哪里也被迫接受替代的股份，而这些本土企业往往也被迫接受替代的股份，并提供资金和技术。
经济环境
本国货币的汇率影响戴尔公司的产品进口以及价格波动变化。随之，经济低迷，使戴尔将失去他们的家庭用户市场，然后一旦收入增加，消费者喜欢去购买更优质的产品而不是简单采购
社会环境
根据这种消费者行为，戴尔开始投资资金去实行送货上门并且面对面地组装，以获得更多的客户，如戴尔意识到的像这样的与客户接触，并拥有与其他竞争对手类似的价格，戴尔都开始在超市分销，如沃尔玛。
Social Responsibility And Ethic Commerce term paper
In the political environment, DELL has to face some restraints. For instance, DELL is issue to laws that regulate almost all aspects of their business, including health safety, pollution, advertising and label requirements. Besides that's, troubles can occur in countries where political constancy is not guaranteed, despite companies operate production facilities or exports. Many countries still have restriction policies which are maintain to protect domestic manufacturers and production. Therefore, such policies often obstruct foreign companies from enter into these markets; the only chance to do business in those countries is to set up partnerships with local companies, where they are also forced to accept alternative shares and to provide money and technological.
Economic Environment
Exchange rate of the home currency is affected Dell Company which is products are imported, and fluctuation changes of their prices. Next, economic down turn, will make the Dell lose their home users markets, and if the income increase, consumers are like to purchase more quality products rather simple purchase.
Social environment
Based on the consumer behaviour, Dell start to invest door to door, and face to face operation to gain more customers, such as Dell realize that's, customers like to touch, and comparable prices of other competitors, Dell are start to distribute in supermarket, like Walmart. Secondly, the higher education for children today is get familiar of the computers, they are representing the generation that hardly live without computer, so Dell are offering wide range of product line, and create the strong brand name.
Technology
Dell keep on improve their technology and spend many money in research and development department, so they are leading technologies in the markets, such as Alienware which is high end design with exclusive multimedia capacity, and has highly performance. Internet is an immense opportunity for companies more easily to enter markets as well as a rapid way to adapt services to its customer segments. But, this also is a threat of the Dell which wants to access in China via Internet, because is cost Dell expensive compare with other country.
SWOT
The strength Dell is to provide the low prices with high performance of products for the customers. Dell is also providing the high level of customer services when delivering the end of product. Besides, Dell is launching technologically advanced products to compete with the competitors. Dell uses the direct sales model in order to rapidly reach the customers preference earlier than competitors.
The weakness of Dell is no physical stores. Thus, it leads the customer's lack of immediate gratification and the customers can't compare the multiple models and the prices of the computers. Besides, the price war also leads the price cut of Dell.
The opportunity of Dell is to diversify the distribution channel in order to reach more customers. Dell also launched the region-specific products to satisfy the needs of BRIC countries. Besides, Analysts suggest small and medium business will growth with 4 to 7 percent is the fastest growing of opportunity.
The threat of Dell is the direct competitors from Japanese. They are offers the low prices-high performance of products to customers. Besides, the economic downturn was leads the supplier products delay and customer reduced demand.
Porter 5 Forces
Threat of new entrance of Dell is high. It is because many competitors continue entering into the computer manufacturing market such as Japan, Taiwan, and etc.
The bargaining power of buyer is low as there are many of competitors in the computer industry. Nowadays, customers are more prefer the technology advanced products. Thus they can comparison Dell products with the competitors.
The bargaining power of supplier of Dell is high. The Intel and Microsoft are the main suppliers of microprocessors and operating systems. The majority of computers components are offer by the Intel and Microsoft.
Threat of substitution of Dell is high since the products from Dell are similar with the competitor's products, such as HP, Acer and Toshiba. Thus, Dell is easily substitutes by the competitors.
The rivalry of competitors is high. There are many of direct competitors with Dell. Besides, they are also competes with the low cost high performance products for the same target market.
Value Chain analysis
Inbound Logistics
Just in time manufacturing process, without inventory, and goods don't have keep in warehouse.
Operation
Dell has computer customization and direct sales model.
Outbound logistics
Dell has self-delivery system, no intermediaries involved.
Marketing & Sales
Dell has direct sales to competitors, and mail-order Company.
Services
Warranty, user support, 30days money back guarantee, free on-site, maintenance and repair services.
Firm infrastructure
Dell has manufacturing plant in Malaysia, China, United States, Europe, Middle East, Africa, and etc.
Technology Development
Dell Concentrate in R&D development to invent more products.
Procurement
When dell received order, supplier should provide materials to Dell, and makes it, such as Eagle Global Logistics, Cerqa Copyright, Intel, Microsoft, Linux, and etc.
Long term objectives
According to Pearce and Robinson (2011), a long term objective is helping Dell Company to achieve long-term prosperity in area:
The first area is profitability of Dell Company long-term objective is "To increase in market share and sales."
Second area technological leadership is "To be an innovator leadership in hardware and software product industry."
Third area public responsibility is "To become more "green" and energy efficient"
The fourth area long term object Dell productivity is "To create a whole new business, build customer product for those customer."
The last area found is competitive position. "Dell Inc.'s competitive position is improving in the global PC market."
Generic and Grand Strategy
From the case, we can analyse that Dell was categorized under cost leadership. According to IDC for Q1 2009, Dell's standardized desktops and laptops were the top leader and most popular in North American and European enterprises over HP and Lenovo. Small and Medium business do not have large amount of resources for IT needs. Small and medium business will not like to spend too much on IT and they will more sensitive about the price. For the public sector, they just required standardized and simplified solution to satisfy their IT requirements.
Dell was also categorized in differentiation focus. Large enterprises need to customize their corporate servers. Dell provided technologically advanced differentiated products with a premium price in order to increase profit margins. Besides, Dell targeted consumer who are technology savvy and willing to pay premium price for latest and best technologies product. Dell has increased research and development spending to facilitate the development of differentiated products. Dell direct sales model was the strategic advantages for them. Dell is seeking to detect shift in consumer preferences earlier than competitors to reduce new product development time. It increases Dell's pricing power and competitive advantage. |
